TPM Episode307: Peter Line, Snowboard Legend, Forum
The Powell Movement
Mike Powell
4.9 • 860 Ratings
🗓️ 5 December 2022
⏱️ 64 minutes
🧾️ Download transcript
Summary
Peter Line is the legendary snowboarder responsible for the iconic Four Square and Forum brands. While these brands had a huge impact, they were rider owned, and having an impact and success, in the long run, isn't the same thing. Eventually, Burton Saved the brands from going under, ran them for a decade, and then shut them down. Ten years after that, Peter Line, Jeremy Jones, and Mack Dawg are back to re-boot the brand, and Peter and I take a deep dive into all things Forum and much more. Sean Tedore asks the Inappropriate Questions.
Peter Line Show Notes:
5:30: No alcohol for 3.5 years, partying, the lifestyle, future spins, and good style
15:00: Bad style, bad posture, Peter the grom, and The Rawl backstory
21:30: Stanley: Get 30% off site wide with the code drinkfast
Outdoor Research: The best outerwear ever built just got better
GoPro: The only POV cam that matters
23:00: Building Forum on the World Industries model, creating a super team, and the vision
31:00: How long until Forum takes off, board numbers, what did they do wrong, and Peter's money
35:00: Deals left on the table, what's going on behind the scenes at Forum, the positives around the Burton years, and the beginning of the end
42:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
Elan Skis: Over 75 years of innovation that makes you better
44:30: His feelings when Burton kills Forum, #GiveForumToPeter, and getting Forum back with Jeremy Jones and Mack Dawg
49:00: Leveraging his relationship with Blue and Capita, distribution, and what differentiates Forum from the rest of the industry
65:00: Inappropriate Questions with Sean Tedore
Transcript
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| 0:00.0 | Have a seat on your porcelain throne. |
| 0:02.3 | It's time to talk some shit on the Powell Movement. |
| 0:13.5 | Welcome to the Powell Movement. |
| 0:17.1 | I'm your host Mike Powell, |
| 0:18.5 | and I'm not going to start this podcast talking about my wife's cancer and our first chemotherapy treatment. |
| 0:23.6 | That happened earlier today, but let's just say it was pretty uneventful, and I'll tell you all about the side effects next week. |
| 0:29.7 | This intro is going to be about another cancer survivor, a friend of mine and so many others that is no longer with us. |
| 0:36.2 | Adam Belarajon was dealt a bad hand as a kid. |
| 0:38.8 | He was diagnosed with a cancer that he was able to beat. |
| 0:41.4 | While there aren't many perks to cancer, there was one for Adam. |
| 0:44.6 | He was granted a wish by the Make a Wish Foundation, |
| 0:47.2 | and what he chose to do was go skiing with his hero, Shane McConkey. |
| 0:51.4 | And while I don't know all the details of that trip, |
| 0:54.0 | it was a life changer, |
| 0:55.2 | and it set Adam on a path in life. He beat cancer, finished college, and moved to Lake Tahoe, |
| 1:00.8 | Palisades, USA. I met Adam when he was working at the High Fives Foundation. Through work and |
| 1:06.1 | travel, we would see each other about 10 days a year, and it was always so fun. A lot of skiing, drinking, |
| 1:11.4 | and having a good time. Adam was always really concerned about how I was doing and how I was |
| 1:16.4 | feeling, and I always noticed that. And I thought to myself, when you go through what he did as a kid, |
| 1:21.4 | I'm sure it gives you a much greater appreciation for life and you want to make sure that |
| 1:24.8 | everybody is doing well in their lives as well because you went through some shit. And what he seemed to really be about to me was meaningful relationships. |
| 1:32.4 | He was the type of nice that I didn't experience much in life. And it was always a breath of fresh air to see |
... |
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