TPM Episode 424: Amy Buckalter, Founder and CEO of Pulse, K2, Nike, Burton, Yakima Executive

The Powell Movement

Mike Powell

Athlete, Oakley, K2, Hobbies, Ski, Skydiving, Mountains, Redbull, Leisure, Sports, Sking, Basejump, Moto, Powdermagazine, Snowboard, Outdoors, Extreme, Powder, Biography, Party, Olympics, Snow, Fun, Music, Xgames, Skate, Basejumping, Podcast, Skatepark, Snowboarding

4.8 • 824 Ratings

🗓️ 3 March 2025

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Amy Buckalter is a boss. One of those smart people, who have that thing, where you know they understand how business works and how to amplify. She's also unapologetically herself, wearing pantsuits while refining the sales strategies of action sports brands like Burton and K2. But her resume goes way deeper than that, think Converse, Terramar, Ryka, Nike, Yakima Pivot Point, and today, she's the founder and CEO of Pulse, a personal lubrication system with over 105 patents. So I guess you can say she's gone from sports to sex and while there are a lot of ins and outs to her life and times, Amy's managed to stay on top and achieve success at every step along the way. It's an interesting podcast with my first boss.

Amy Buckalter Show Notes:

4:00: Expense reports, Connecticut, sexuality, college, being a leader, Wall Street, getting into sports as a woman, Terramar

21:00: Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories or sugar.

Ski Idaho: The best, least crowded, skiing in the world, happens in Idaho

24:00: Rollerblade, Ryka, K2,the old boys club

42:00: Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: The best in snow and beyond is developed in the wet conditions of the PNW

44:00: Marketing to women, learning more at Wharton, and Nike

54:00: Burton, Yakima, product, Pivot Point, building her own Pulse product and raising money

77:00: Inappropriate Questions with Marcy Grantor

Transcript

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0:00.0	Have a seat on your porcelain throne.
0:02.3	It's time to talk some shit on the Powell Movement.
0:13.3	Welcome to the Powell Movement.
0:16.8	I'm your host Mike Powell,
0:18.5	and if you didn't know, it's March,
0:20.4	which means it's Women's History Month.
0:22.6	And while I don't usually celebrate months that celebrate people, I went all in on this one last year,
0:28.7	and all of my guests last March were all badass women.
0:32.1	Not this year, I haven't had the time.
0:34.7	While I wanted to plan a month of women's episodes, for those of you that
0:38.2	know what's going on in my life, the past few weeks have been some of the most challenging
0:42.0	since this whole ordeal started two and a half years ago. I would share a lot more details with you,
0:47.2	but I can at this point. Everything is changing so fast. So this week was a crazy one for me.
0:53.2	And while I almost canceled the podcast this week,
0:55.7	I had been working on getting my guests lined up for over two years. Amy Buckalter was my first
1:00.5	boss in the real world. And what a great learning experience I had working on her team.
1:05.3	I feel like I got a year of understanding the sporting goods business in a different way
1:09.7	than when I stepped over to the
1:11.2	snow side of the K2 sports business. Working with Amy set the foundation for my career, and I'll
1:17.0	forever be grateful to Amy for that, and for not choosing to lay me off when she had to do that to
1:21.9	most of my coworkers in the skate group. So I'd been hounding Amy to do this interview for two years, but she's been so busy with
1:29.2	her startup pulse, a home lubrication system that's like an Apple product in the sex self-care product
	...

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