TPM Episode 327: Chris Jerard, VP of Content Marketing-Outside, Entrepreneur, Freeskier Magazine

The Powell Movement

Mike Powell

Hobbies, Sports, Leisure

4.9 • 860 Ratings

🗓️ 24 April 2023

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Chris Jerard is a mastermind when it comes to building things in the world of sliding on snow. A serial entrepreneur, Chris had a unique inspiration in high school that drove him to pursue his passions instead of opting for a safe law career. On the podcast, we talk about that inspiration, the beginnings of Freeskier Magazine, his perfectly timed pivot to digital, founding start-ups, and his current role as VP of Content Marketing at Outside. It's a peek behind the curtain of some of the most influential media properties in the business.

Chris Jerard Show Notes:

3:00: Freeskier parties, growing up in New Hampshire, entrepreneur as a kid, what HS group he was in, his biggest influences early in life.

13:00: Taking a year off in a van, University of Colorado, Rock and Ice Magazine, and stalking magazines.

21:30: Rollerblade: They invented inline skating and make the best skates on the planet.

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

Elan Skis: Over 75 years of innovation that makes you better.

24:00: Freeskier Magazine, what is magazine life-like, Alaska, the hot tub photo shoot, and the K2 debacle.

43:00: Stanley: Get 30% off site wide with the code drinkfast

Peter Glenn Ski and Sports: Over 60 years of getting you out there d

45:00: Chase Jarvis, the lightbulb goes off in his head, working with Travis Rice, sounding Inkwell and Roam

56:00: Selling to Outside, The Outerverse, NFT's, Warren Miller, and the focus today

75:00: Inappropriate Questions with Pat Crawford

Transcript

Click on a timestamp to play from that location

0:00.0	Have a seat on your porcelain throne.
0:02.3	It's time to talk some shit on the Powell Movement.
0:13.5	Welcome to the Powell Movement.
0:16.9	I'm your host Mike Powell, and if you follow the ski news, you saw that Jeremy Nobis died in a jail cell this week.
0:23.5	This is such a sad story.
0:25.5	As while, I didn't know Jeremy personally, other than our podcast and way too many late-night text messages,
0:31.7	he was one of those skiers that totally changed the game of Big Mountain skiing, starting with what he did in TGR's harvest, and he could
0:38.5	still have been putting together epic movie parts if it weren't for his love of alcohol.
0:43.1	It's no secret that Nobus had a problem with drinking. I personally believe that that,
0:47.6	and who knows what else, contributed to some form of mental illness. Like I said, this is a sad
0:52.7	story and it could have been avoided. Maybe. I mean,
0:56.0	if you see a friend going through demons with alcohol, with most people, it's best to intervene.
1:01.3	With Jeremy, people have tried over the years, but there always are some people, like Jeremy,
1:06.1	who only have one speed, and that's both a blessing and a curse. The ski in the snowboard industry is a
1:11.9	revolving door of adrenaline and alcohol, it seems like. That's part of the reason why I went
1:16.7	with Best Day Brewing as a sponsor this season, because it's time to stop glorifying alcohol
1:21.1	in this industry, and I wanted to let me and others know that alcohol doesn't always have to be
1:26.2	the choice. While this is such a huge
1:28.4	loss for skiing, I hope Jeremy has found some peace and that his demons are gone. I'm so sorry
1:33.7	for his family, his friends, and anyone he had an impact on. I'm stoked that I was able to get him
1:38.6	to really drop his guard and talk about the real shit when we podcasted. Jeremy, thank you for that.
1:43.7	You will be missed.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Mike Powell, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Mike Powell and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.