TPM Episode 269: Jenny Taylor, Salomon VP of Marketing
The Powell Movement
Mike Powell
4.9 • 860 Ratings
🗓️ 14 March 2022
⏱️ 65 minutes
🧾️ Download transcript
Summary
Jenny Taylor has done everything in the ski industry. She started at the bottom in customer service and worked her way to her current role of VP of Marketing for Salomon. On the podcast, we talk about breaking the glass ceiling, managing some of the best athletes in the world, letting them go, and much more. It's another incredible business episode.
Jenny Taylor Show Notes:
3:30: Managing athletes, earning respect, being a woman in the old boys club, women's product, and being the "Salo-Mom."
10:00: Growing up in PA, Summer Camp, sports, not liking HS, snowboarding, and working for Inca Snowboards
15:00: UVM, NZ, CS at Dakine, events, and Cliff Bar
20:00: Stanley: Get 30% off sitewide with the code drinkfast
Peter Glenn Ski and Sports: Over 60 years of getting you out there
10 Barrel Brewery: Buy their beers; they support action sports more than anyone
24:00: Managing people, Salomon, her teams, Jib Academy, and parents,
31:00: Losing athletes, dropping them and having a job that is and having a job that is your hobby
39:00: Alpine Vans: Upgrade your adventure, Upgrade your life
Elan Skis: Over 75 years of innovation that makes you better
41:00: The BBR, product, the French, the Chinese, and speaking everyone's language
49:00: Marketing Manager, Trade Marketing, Brand Manager, Brand Director, and VP of Marketing
56:30: Inappropriate Questions with Mike Rogge
Transcript
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| 0:00.0 | Have a seat on your porcelain throne. |
| 0:02.3 | It's time to talk some shit on the Powell movement. |
| 0:13.5 | Welcome to the Powell movement. |
| 0:17.1 | I'm your host Mike Powell, and while I normally talk shit on the megapasses, and I'm sure |
| 0:22.1 | there'll be a lot more of that, this week it's time to talk shit on Crystal Mountain again. |
| 0:27.3 | They have long been the elitest mountain in Washington State. |
| 0:30.4 | I mean, other than the super park year, they have consistently had an attitude that snowboarders |
| 0:35.2 | aren't welcome, but both snowboarders and skiers keep coming |
| 0:38.6 | in droves as Crystal has arguably the best terrain in the state. They should be the easy choice for a lot |
| 0:44.4 | of people to buy a pass hat, but they just can't seem to get their heads out of their asses. Last year, |
| 0:49.8 | they completely lost the trust of pretty much everyone when they went back and forth with the |
| 0:54.4 | reservation system and the parking reservations and then charging for parking and then offering |
| 0:59.8 | potentially COVID-infested shuttles to the mountain. This is a place that has proven year in |
| 1:05.0 | and year out that they don't have the correct road or parking infrastructure, but instead of |
| 1:09.6 | finding solutions to their problems, |
| 1:11.6 | they just keep getting worse. |
| 1:13.6 | And these problems aren't all Crystal's fault, but when you're a business, you need to find |
| 1:17.6 | solutions to the problems you have, and that's never been Crystal's M.O. |
| 1:21.6 | To me, it seems like management is incapable of thinking outside of the box, |
| 1:26.6 | or even inside the box for solutions to |
| 1:28.7 | these problems. When that happens, to me, it says that whatever you're doing is broken and to fix it, |
| 1:34.9 | you need to get smarter, better employees in place. Now, I don't want to see people lose their |
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