TPM Episode 258: Paul "LP" Crandell: Event and Marketing Visionary, Red Bull, GoPro

The Powell Movement

Mike Powell

Athlete, Oakley, K2, Hobbies, Ski, Skydiving, Mountains, Redbull, Leisure, Sports, Sking, Basejump, Moto, Powdermagazine, Snowboard, Outdoors, Extreme, Powder, Biography, Party, Olympics, Snow, Fun, Music, Xgames, Skate, Basejumping, Podcast, Skatepark, Snowboarding

4.8 • 824 Ratings

🗓️ 27 December 2021

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Paul Crandell is more connected to radical people than anyone I’ve had on the podcast. LP, as he’s known, has done everything when it comes to events. He started as the banner guy, complete with all the zip ties and in just a couple years, he became the puppet master, complete with all the Red Bull budgets. After a decade of creating and executing the most important events in the world, it was onto the GoPro rocket ship, where he experienced the pain of going public, cashed out and is now all about kindness.

Paul Crandell Show Notes:

3:30: How he became LP, being tall and volleyball.

10:00: Tahoe, Shane McConkey, Bikes, and selling art

18:00: Stanley: Get 30% off site wide with the code drinkfast

Peter Glenn Ski and Sports: Over 60 years of getting you out there

10 Barrel Brewery: Buy their beers, they support action sports more than anyone

20:30: Making Red Bull hire him, building Red Bull in the US, and illegal in Canada

30:00: Creating Rampage with Bender and crew, NYC Events, and being final approval the US and buying a Bentley as a gift.

40:00: Dragon: Get new goggles and really see the mountain use the code Powell15 to save 15%

Alpine Vans: Upgrade your adventure, Upgrade your life

Elan Skis: Over 75 years of innovation that makes you better

42:30: Red Bull, athlete risk, why leave, Q and selling planes

59:30: GoPro, marketing strategy, going public, stock roller coaster, and Kind Humans

62:00: Inappropriate Questions with Uncle E

Transcript

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0:00.0	Have a seat on your porcelain throne.
0:02.3	It's time to talk some shit on the Powell Movement.
0:13.5	Welcome to the Powell Movement.
0:16.9	I'm your host Mike Powell, and this week, first and foremost, I hope that all of you had an amazing
0:22.0	Christmas. I'd tell you about mine, but I'm recording this intro before the holiday. But know that we
0:27.5	spent way too much money on gifts and only about half of them will be used and the other half
0:32.1	will end up at our yard sale. Next thing up in our lives is New Year's Eve, which happens to be both my birthday and my anniversary, and we have huge plans.
0:41.3	We're going to see Dave Chappelle in Seattle, and it's going to be amazing.
0:45.3	But it'll be hard to be as amazing as the snow at the summit at Snow Kwame this week.
0:49.8	We've been playing there a lot lately, and man, I love sliding on snow.
0:53.7	I know I talk about skiing and snowboarding every week, but talking about it is boring
0:58.1	compared to actually doing it, and I've forgotten in the months that we had off how
1:02.5	fun it really is, so I am so happy that we're back.
1:06.4	Next week, we're going to go check out Mission Ridge, and it's been so long since I've
1:09.7	been there, I don't even remember it.
1:11.6	And I can tell you, I don't remember it because it's been a long time, but I also don't remember
1:15.7	it because my vices have definitely had an impact on my memory.
1:19.3	But my memory is slowly and surely going to come back in January as I am quitting everything
1:23.8	for a month.
1:24.8	Well, that's a lie. I'll be at two trade shows and I may have some
1:28.2	beers at them, but other than that, I'm done for the month. That's my resolution this year.
1:33.4	And while I used to not be big on resolutions, last year, my resolution was to work out so much
	...

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