TPM Episode 231: Matt Peterson, VP of Marketing, former Pro Snowboarder
The Powell Movement
Mike Powell
4.8 • 824 Ratings
🗓️ 21 June 2021
⏱️ 76 minutes
🧾️ Download transcript
Summary
While Matt Peterson is the current VP of Woodward Tahoe, Boreal and Soda Springs, he’s done it all in the world of snowboarding. During his pro riding days, he competed in the X Games, filmed with Warren Miller and others, had the sponsors, and did the travel. He then went on to help start Academy Snowboards and used his marketing genius to help make the brand an instant success. And while Matt keeps moving up to bigger and better corporate jobs--in his heart, he will always be that passionate rider, fighting to build meaningful community and he’s doing just that—with Woodward budgets.
Matt Peterson Show Notes:
3:00: Vashon, his dad’s ski industry history, 5 kids, and moving to Wisconsin
7:00: Snowboarding, his crew, Chad Otterstrom, and Rad Air
14:00: Being sponsored by brands he wanted to, Hood, and getting in trouble on the hill
21:00: Stanley: Get 30% off site wide with the code drinkfast
Alpine Vans: Upgrade your adventure, Upgrade your life
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
23:00: Music in MN, lone wolf, finishing HS early, and moving to Colorado
33:00: Winning contests, X Games, Salomon, and Random Snowboards
37:00: Academy Snowboards
39:30: Peter Glenn Ski and Sports: Getting you outside for over 70 years
Rollerblade: Find out all about the award-winning Skate to Ski program
41:00: Why Academy was successful, talent spotting, and money
48:00: What snowboarding was, going back to school, and starting an agency
55:00: Woodard investing in the youth, setting a Guinness Record, and winning awards
64:00: Inappropriate Questions with David Amirault
Transcript
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| 0:00.0 | And now, a show with inappropriate language, the Powell Movement. |
| 0:12.2 | Welcome to the Powell Movement. |
| 0:15.8 | I'm your host Mike Powell, and this week it's back to business. |
| 0:19.4 | But it's not a total business episode because while |
| 0:22.0 | my guest Matt Peterson gets brands and resorts and youth marketing and building community |
| 0:27.3 | better than most, it's not only because he was born into the ski and snowboard industry. Matt |
| 0:32.7 | gets things better than most because he's a former pro riderrider who's just as passionate today as the first |
| 0:37.9 | day he fell in love with snowboarding back in the Midwest. Before we talk all things, Matt Peterson, |
| 0:43.1 | I need to do some thank yous. My first thanks goes to Dave Goto at ORA Ring. Dave sent me a sizing |
| 0:49.1 | kit for an ORA ring and then my ORA ring arrived today. It's replacing my wedding ring, which I lost earlier in the year because I lost so much weight that my fingers became skinnier and it fell off. |
| 0:59.8 | So this ring's replacing that and it has so many cool features that my wedding ring didn't. I mean, my wedding ring could open a beer, but that's all it could do other than symbolize my love for my wife. |
| 1:10.1 | But this new ring that I have, it has so many features I don't even know what they are yet. |
| 1:14.5 | But it's high-tech shit that I will tell you about once I start using it. |
| 1:18.2 | So I've got this new ring, but even better, I have a new freaking sponsor. |
| 1:22.4 | And it is the perfect match for you. |
| 1:24.0 | It's the perfect match for me. |
| 1:25.6 | The brand is something that you may not have heard of yet, |
| 1:27.8 | but the product is something that 90% of the people who listen to this podcast will want. I'm talking |
| 1:32.8 | about Alpine vans and the custom sprinter vans they fabricate for you. Alpine Vans is the team of guys |
| 1:38.4 | that Cody Townsend trusted to build out his van for his 50 project. And if you haven't seen that van, well, you will, |
| 1:44.6 | and it's a functional thing of beauty. Alpine vans always has a stock of all-wheel drive |
| 1:49.4 | sprinters on hand, and you can have a custom one in your driveway in three months. There's more about |
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