TPM Episode 226: Jason Hines, ASA Entertainment--X-Games--Red Bull
The Powell Movement
Mike Powell
4.9 • 860 Ratings
🗓️ 17 May 2021
⏱️ 72 minutes
🧾️ Download transcript
Summary
Jason Hines has spent his entire career behind the scenes building events and he has been responsible for some of the biggest action sports events in the world and beyond, and he's put out fires at all of them. I'm talking Red Bull, X Games, ASA Entertainment, and more. ….but he's so much more than that. On the podcast, we talk about race throughout his life, inline skating in the '90s in South Florida, all the events, Red Bull, and more.
Jason Hines Show Notes:
3:00: Your experience with racism, wrestling, and college for a semester
15:00: Welcome to Miami, inline skating, working at Fritz's, and finding Franky Morales
23:30: Stanley: Get 30% off site wide with the code drinkfast
Rollerblade: Find out all about the award-winning Skate to Ski program
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
26:00: Taking a leadership role at events, almost building ramps at X Games, and running the ASA Am Circuit
30:00: Growth within the ASA, more race, the LG days, and what he did day-to-day/event day
42:30: Peter Glenn Ski and Sports
Elan skis: Making the best ski 75 years
44:00: Why inline is out of the X Games, starting Mix Ride Media and taking over the X Games
54:00: Back to ASA, getting laid off, and finding Red Bull in 2010
58:00: Red Bull events, the old Red Bull, and the product.
65:00: Inappropriate Questions with Chris Fowler
Transcript
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| 0:00.0 | Oh, baby, you're listening to the Powell Movement. |
| 0:11.7 | Welcome to the Powell Movement. |
| 0:15.9 | I'm your host Mike Powell, and this week it's time for a business episode, and this one goes deeper |
| 0:21.3 | than the average business episode that I've had in the past, as Jason Heinz is different |
| 0:25.6 | than most of my guests. |
| 0:27.0 | But really, Jason is not different at all. |
| 0:29.6 | As a person, he's the exact same, but his experience is different. |
| 0:33.8 | Jason is a black man, and really, color should never come into an intro, as everyone is on this show for their careers and their contributions that they have made to action sports. |
| 0:43.4 | And Jason has made a ton of contributions. He's been an event guy forever, from the ASA to the X games to his work at Red Bull. |
| 0:50.8 | But like every other non-white person who comes on this podcast or doesn't come on this |
| 0:55.7 | podcast, Jason has had to deal with a lot of bullshit because of the color of his skin. And while a lot of |
| 1:01.0 | people don't talk about this because it can be awkward, talking about this kind of stuff is |
| 1:05.4 | necessary for change. And while race doesn't dominate the conversation that Jason and I have, |
| 1:10.7 | it does play a big part of it. |
| 1:12.3 | And while Jason didn't choose to have race play a big part in his life, it does and there's nothing he can do about it. |
| 1:18.4 | And I'm glad I was able to get Jason to talk about race, sports, events, sex games, so many different things we talk about. |
| 1:24.4 | And Jason is such a good dude that I've known for a long time, almost 20 years. |
| 1:28.5 | But before we get into my conversation with Jason, I hope everyone out there is considering a |
| 1:33.2 | vaccination. I know it's a personal choice and I'm suggesting it, but you know what? It's your |
| 1:38.1 | call. My family? We're only hanging out with our vaccinated friends. We wish all our unvaccinated |
| 1:43.6 | friends the best when they get the virus, but my plan is to do my |
| 1:47.1 | best to avoid in-person interactions with non-vaccinated people. |
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