TPM Episode 193: Matt Benedetto, From Ski Entrepreneur to TikTok
The Powell Movement
Mike Powell
4.9 • 860 Ratings
🗓️ 28 September 2020
⏱️ 63 minutes
🧾️ Download transcript
Summary
Matty Benedetto owes everything he has today to the ski industry. This self-described Evil Genius is the master of his domain through his internet property, Unnecessary Inventions but his roots in action sports stared as a kid on the message boards of newschoolers.com. From there he started a brand that would become an underground success in the ski world, had a life changing injury, came out, became successful and then organically became a budding TikTok star. It's a great podcast with an interesting dude….
Matty Benedetto Show Notes:
3:00: Unnecessary Inventions, Mr. Beast challenge, and David Dobrick
16:00: Growing up in NY, skiing, newschoolers.com and EC Headwear
25:30: Stanley: Get 30% off site wide with the code drinkfast
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
27:30: Making things in China, St. Michaels, and building the EC Brand
33:00: Marketing spends, the injury, and coming out
43:00: COAL Headwear Use the code powell15 for 15% off
44:00: Re-branding EC to Eastern Collective, killing it with iPhone wires and Sondre Travel
50:00: Unnecessary Inventions creation, growing it, monetizing it and Trump v. TikTok
58:30: Inappropriate Questions with Evan Williams
Transcript
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| 0:00.0 | Welcome to the fucking Powell Movement. |
| 0:02.6 | Your place to hear Mike talk fucking shit. |
| 0:12.9 | Welcome to the Powell Movement. |
| 0:16.4 | I'm your host Mike Powell, |
| 0:17.8 | and this week we are getting closer to winter, |
| 0:20.3 | and I am getting |
| 0:21.1 | closer to having an athlete on the show. |
| 0:23.7 | When I started this podcast, the plan was to do one athlete a week and then have a business |
| 0:28.5 | episode with a person from that athlete's sport the next week. |
| 0:32.4 | So I started with Big Mountain Jeremy Jones, then I went to Pat Bridges of Snowboarder, then |
| 0:37.4 | Tom Wallace, and then Jason Leventhal of Jay Skies. You get the idea. Big Mountain Jeremy Jones, then I went to Pat Bridges of Snowboarder, then Tom Wallish, |
| 0:38.3 | and then Jason Leventhal of Jay Skies, you get the idea. |
| 0:42.2 | But what I found when I had zero audience was that I liked to see a big spike in numbers, |
| 0:46.6 | and I saw that when I would put out athlete episodes. |
| 0:49.8 | And since I like big numbers and I cannot lie, I stuck with the athletes. So while I do sprinkle |
| 0:56.3 | some business episodes in here and there, and they are well received and listened to, it's not |
| 1:01.1 | something I've been consistent with. So for the past month, I've done a little experiment, |
| 1:06.2 | and I've gone mostly business episodes to see if the numbers would go down. They haven't. They continue to grow, |
| 1:12.7 | which is awesome because like I mentioned last week, we are getting close to a million downloads. |
| 1:18.4 | And when I say getting close, we are almost at 900,000 downloads. It's pretty exciting and I need to |
| 1:24.6 | figure out a way to get you involved in a contest around this milestone. |
| 1:28.5 | If the show continues to grow as it has been, my guess is that we will hit that million |
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