TPM Episode 184: Lance Hakker, K2, Ashbury, Videograss, The Berrics, Element
The Powell Movement
Mike Powell
4.9 • 860 Ratings
🗓️ 27 July 2020
⏱️ 74 minutes
🧾️ Download transcript
Summary
Lance Hakker is a self-described "darkman" which makes him the perfect guest for a business episode. Lance makes things happen behind the scenes in the world of boardsports and you know what he has done, but you never hear his name. His resume speaks for itself though…from K2 to founding Ashbury and Videograss and then on to The Berrics and now Element, Lance has had some amazing gigs and shares the behind the scenes of it all. It's another great listen and my second business podcast in a row with an identical twin!
Lance Hakker Show Notes:
3:00: Identical twin, childhood, and skateboarding
8:00: Snowboarding, Football and Nima
20:00: Sponsorship and Sims
24:30: Stanley: Get 30% off site wide with the code drinkfast
22:45: Mike's snowboarding, almost shooting with Whitey, and school
32:00: K2, his vision, and contests
44:00: 10 Barrel Brewery: Buy their beers, they support action sports more than anyone
45:00: Starting Asbury, building it, and Videograss
45:00: Skid Row, what happens with Ashbury and Videograss
64:00: The Berrics and Element
68:00: Inappropriate Questions with Jered Garrison
Transcript
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| 0:00.0 | And now, a show with inappropriate language, the Powell Movement. |
| 0:12.3 | Welcome to the Powell Movement. I'm your host Mike Powell, and this week I'm heading on vacation. |
| 0:19.3 | While I normally spend two to three weeks at Rojobith Beach with about 20 or so family members, |
| 0:24.7 | the virus has taken that away. |
| 0:27.0 | This will be the first summer in at least 12 years where I won't walk the boardwalk with an oversized stuffy from winning at the ring toss. |
| 0:34.0 | While you know that I'm really fast at drinking beer, |
| 0:37.0 | another hidden talent that I'm known |
| 0:38.7 | for is that I'm freakishly good at the ring toss and other boardwalk games. I win every year. |
| 0:44.8 | At least I used to be known as that, when you blow your own horn, and God, I wish I could blow my own |
| 0:49.5 | horn, but when I do that, I usually jinx myself. But enough about games. |
| 0:57.6 | As I mentioned last week, we quarantined with another family. |
| 1:02.0 | And when you listen to this, we'll be sitting in the sun on Deer Lake. |
| 1:04.5 | Funny thing is, we don't even know where that is. We just search for an Airbnb on a lake, and there were like three spots left, so we booked the one on Deer Lake. |
| 1:11.0 | So this week is all about not thinking about all the bad things happening in this country, |
| 1:15.4 | the systematic oppression, the anti-maskers, the racist, the fucking idiots. |
| 1:20.1 | I'll save that for another day because this is America and unfortunately that shit isn't |
| 1:25.0 | going anywhere. |
| 1:26.5 | Speaking of going places, my guest this week, |
| 1:29.1 | Lance Hacker, is a guy I met when his life and times were just about to start going places. |
| 1:34.8 | I met Lance when he was fresh out of college and he was hired for the team manager position |
| 1:38.8 | at K2 snowboarding. And he was a much different team manager than the guy before him, Ryan Runky. |
| 1:44.4 | Runky's been on the podcast and while Ryan is a personality, Lance chose to hide behind the |
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