Are you a marketer facing a big challenge or a big opportunity?

Maybe you're moving to a big new job.

Well, you need the mini MBA.

I'm Mark Ritson, and I launched a mini MBA to pack every little slice of valuable learning into a tiny amount of time.

It will give you all the tools, all the language, and all the

confidence you need to tackle any marketing challenge. That's why we like to say in the

MBA, major ROI. Welcome to this episode of the Park for May brought to you by Kingsbridge,

BCP. Kingsbridge's founder, Skip Williams, is a longtime listener of the Park From A and an avid F1 fan,

but he also happens to be an expert in the field of business continuity.

Now, we all know what the Part From A is all about, right?

We watch one and we talk about it.

It's occasionally insightful.

But what about business continuity? Business continuity

plans, or BCP for short, are plans that your company would have in place to continue operations

during incidents like fire, flood, power outages, cyber attacks. And trust me, the trying times

we're currently going through right now, they have plans for that as well.

If you're a small business owner, you know what I'm talking about.

But even if you own a large global company, you know exactly the stresses.

Situations like this can place on your business.

Now, Skip and the awesome people at Kingsbridge BCP have put together a free addition of their planning software called Shield.

Now, this software is intended to help you and your business be better prepared for the next incident

that could impact your business, either directly or even through your supply chain.

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