Toys R US vs KB Toys | Toy Hunter | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 22 November 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s 1990 and Toys “R” Us rules toy retail. But when big-box retailers Walmart and Costco threaten to intrude on its territory, Toys “R” Us uses toymakers to wage retail war.

And as the clash of the giant superstores rages around it, the owner of KB Toys loses faith in its mall-based strategy.

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Transcript

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0:00.0	April 1984, Walmart Head Office, Bentonville, Arkansas.
0:12.9	Walmart President Jack Shoemaker storms down the corridor.
0:16.2	His face contorted in rage.
0:18.6	He's the man who came up with the chain's winning slogan of everyday low prices. And the man most likely to be its next
0:24.8	CEO but right now he's got a beef with the current CEO
0:29.6	Walmart founder Sam Sam Walton.
0:32.7	As Shoemaker stops toward Walton's office,
0:35.9	Walton's secretary stands.
0:38.1	He's busy, Jack.
0:39.8	Yep, busy talking to me.
0:42.3	Shoemaker bursts into Walton's office.
0:45.0	Walton's at his desk on the phone.
0:47.0	Behind him hangs a portrait of him and his hunting dogs.
0:50.0	Walton scowls at Shoemaker and wraps up his call.
0:54.0	Say, can I call you back? Something's just come up.
0:58.0	Uh-huh. Thanks. Thanks.
1:00.0	All right, bye now.
1:01.0	Yeah, bye bye.
1:02.0	Walton hangs up. The two men... All right, bye now. Yeah, bye-bye.
1:03.0	Walton hangs up.
1:04.4	The two men stare at one another for a moment, from opposite ends of Walton's cheaply decorated
1:09.6	office with its mismatched cupboards and turquoise carpet.
	...

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