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Business Daily

Tourism’s sustainability ambitions

Business Daily

BBC

Business

4.4816 Ratings

🗓️ 5 March 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

We travel to FITUR - International Tourism Trade Fair.

Taking place in Madrid, this year's event was the biggest ever.

As the sector is still recovering from the impact of the Covid-19 pandemic, we speak to representatives from countries around the world who are aiming to attract visitors.

Plus we focus on responsible tourism, and look at how much emphasis is being placed on sustainability by the travel industry.

Produced and presented by Ashish Sharma

(Image: Tourists at a beach club in Seminyak, Bali, Indonesia, in May 2022, just after the region opened more broadly to fully vaccinated visitors from overseas. Credit: Getty Images).

Transcript

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0:00.0

Hi, Namulanta Kombo here with some very exciting news.

0:04.4

Dear Daughter is back for a new series.

0:07.1

I'm putting together a handbook to life for Daughters everywhere,

0:10.4

full of stories and advice to help navigate life.

0:13.2

That's Dear Daughter from the BBC World Service.

0:16.6

Find it wherever you get your BBC podcasts.

0:22.2

Hello, my name is Ashih Sharma, and this is Business Daily.

0:31.7

Now, you know you're at an important event, when just a few metres in front of you, you have the King and Queen of Spain.

0:38.1

They're here to inaugurate the Ferre International de Tourism called Fitor, one of the biggest

0:43.4

tourism and travel trade shows, organised here in Madrid.

0:47.4

In this programme, we will travel through this trade fair to get a sense of what it's about,

0:51.9

but crucially to find out how much importance the travel and tourism industry is giving to get a sense of what it's about, but crucially to find out how much importance the travel and tourism industry is giving to sustainability,

0:59.1

and what kind of future is there for ecotourism.

1:02.1

We are encouraging visitors consistently, even in our media campaign, to come to Puerto Rico and insert themselves in our community, do what we do, and including

1:13.3

preserving our natural resources, engaging in agro tourism, ecotourism, which we have as well.

1:24.7

We're way out of the COVID pandemic numbers.

1:28.0

But if you take 2019 as a baseline, we had 10% of the world's economy came from travel and tourism,

1:35.3

represented about $10 trillion.

1:37.7

Last year, we got back to about $9.7 trillion.

1:42.0

And of the world population, we had every one in ten jobs come from travel and tourism.

1:48.5

So let's take a big dive into FITOR, get a sense of what happens at an event like this,

1:53.6

and see how serious this industry is about sustainability and the environment.

...

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