Top Ways Your PPC Spend is Being Wasted with John Moran
Perpetual Traffic
Tier 11
0.0 • 0 Ratings
🗓️ 30 May 2023
⏱️ 78 minutes
🧾️ Download transcript
Summary
In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.
Chapters:
- 00:00:00 - Scaling New Cold Users for Incremental Growth
- 00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth
- 00:10:42 - Importance of Collaboration between Marketing and Finance
- 00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking
- 00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility
- 00:20:16 - The Importance of Failure and Anxiety in Learning
- 00:26:30 - Data-Driven Attribution Challenges in Google Ads
- 00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels
- 00:31:22 - Practical Example of Scaling Marketing Channels
- 00:34:35 - YouTube vs. Cash: Scaling and Proving ROI
- 00:37:45 - The Fallacy of Clean Data in Marketing
- 00:43:28 - Identifying Healthy Benchmarks for Effective Scaling
- 00:47:36 - Embracing a Systems Thinking Approach in the Industry
- 00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step
- 00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending
- 01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels
- 01:05:59 - Tips for Overspending and Audience Targeting in Advertising
Tools Mentioned:
- Lifetimely LTV & Profit
- By The Numbers
- How to Determine Your CAC (Customer Acquisition Cost)
- 5 STEPS to determine what your customer should cost
- Episode 400: When Performance Max Doesn’t Work
- Episode 375: The Most Important Google Episode We’ve EVER Done
- Episode 373: Google Unveils Most Powerful Advertising Feature Yet… And How To Start Taking Advantage Of It
- Episode 351: A Not-So-Secret Software That Can 2x Your Ad Campaigns With John Moran, Chief Strategist At Solutions 8
- Episode 348: 5 Common Mistakes Marketers Make With Google Ads With John Moran
- Episode 336: 6 Critical Campaigns For Success In Google Ads With John Moran Of Solutions 8
LINKS AND RESOURCES:
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Transcript
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| 0:00.0 | Hey folks, Ralph here. |
| 0:02.3 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
| 0:07.4 | PT listener for any period of time, you know that we talk about top of funnel all the |
| 0:10.8 | time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.8 | or customers and then convert them typically at bottom of funnel. |
| 0:22.8 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy designed |
| 0:52.6 | to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:12.9 | And the match rate is awesome. |
| 1:15.0 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCritter, we twisted |
| 1:28.7 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for |
| 1:34.3 | y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the |
... |
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