Top Marketing Tools to Win Business Without Being Sleazy | Ep. #494

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 7 December 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #494, Eric and Neil talk about ways to promote your business and retain customers without resorting to sleazy tactics. Tune in to hear how you can promote your business in an easy and fun way. Time-Stamped Show Notes: [00:28] Today’s Topic: Top Marketing Tools to Win Business Without Being Sleazy [00:35] An email service provider helps you send good content and increase business in a non-sleazy way. [01:02] Reaching out to customers or other companies individually provides value and goes a long way in retaining their patronage. [01:05] Neil also recommends checking out WebinarJam, because you can promote a product or service through “educating” clients. [02:00] WebinarJam is the best service, as they offer better tools to optimize your business. [02:50] Have some form of live chat available on your site. Intercom or Drift are great services for this, as they are more relaxed and conversational. [03:50] At Nextcon, Eric and Neil spoke with the conference founder who said he gets his customers through a three-way split: lead forms, phone numbers, live chat. [04:26] Tubebuddy allows you to schedule posts on Facebook and is a great YouTube analytics tool. [05:27] You can also try VideoRemix or PicSnippets for images. [05:45] Personalized messages always perform better. People also respond to quirky content. [06:35] MixMax is an email follow-up tool that Neil swears by; you can schedule email sequences. [07:24] “The fortune is in the follow-up” [07:45] That’s all for today! [07:47] Supermetrics makes it easy to set up good-looking reports that make sense. To learn more go to Supermetrics.com/marketingschool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about top marketing tools to win business without being a sleazy.
1:03.0	So I guess I'll kick it off.
1:04.2	Well, you can start with the email service provider.
1:07.0	And I'll go with mine and Neil uses a different one,
1:10.0	but I use drip.
1:11.2	And just having an email service provider collecting emails and then nurturing people with content does help you win business over time without being sleazy because you're sending them good content you're being helpful and you know we've got people on our list that you know we didn't really
1:24.8	know that we had on our list until we enriched you know enriched all the people on
1:28.6	there and we found that okay there's Mercedes there's Shell Gasoline
	...

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