Top Line Revenue and Niche Advertising on Instagram!
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 3 February 2015
⏱️ 21 minutes
🧾️ Download transcript
Summary
#QOTD: Where Are You Consuming The AskGaryVee Show? iPhone? IPad? Tv? or Computer? Where?
If you're looking to try and sell ads on your Instagram account, first up you need the followers - the scale - to support bringing in real money. You need to spend the next 6-12 months actively acquiring new users. Then the answer is YES. It's totally fine to be making an ad once every 7 Instagram videos (remember, Jab, Jab, Jab, Right Hook). But you need to make the stuff entertaining. Think like 1950's advertorial-style commercial starring you using the product. Like when they used to bring dogs onto Jonny Carson to eat Alpo dog food. All of that is clearly coming back into vogue.
Now here is what I would do if it were me: You need to basically google all of the news and media relating to your specific niche, and you need to reach out to every single person in the first 80 pages of results to let them know what you're doing and see if they can get you exposure. You need to absolutely be pounding all 879 influencers who matter in your niche to make sure they know who you are. You need to be the one to reach out and say "yo".
Guys. Most of you aren't TAKING it. You have to understand that with Wine Library TV, I reached out and TOOK it. I emailed EVERYBODY who had a wine blog in 2006, and said "hey, I'm doing this!"
And I get that not everybody is comfortable with self promoting. I love when my european friends are like "oh that's such an American thing." But I'm telling you that if you're smart and you position it the right way, which is not to be straight up like "YOU SHOULD WRITE ABOUT ME!" (Right Hook), but instead saying "Hey I love our community, if there is anything I can ever do you for, let me know." (Jab), you're going to see results. You just are.
So get out there and take it.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | On this episode, I taped the episode tape. |
| 0:03.6 | I record the episode getting off the plane from the Super Bowl. |
| 0:07.4 | How do you think it went? |
| 0:08.4 | You asked questions, and I answered them. |
| 0:14.6 | This is the Ask Gary V. Shudder. |
| 0:20.2 | Yeah, yeah, right. |
| 0:22.2 | I was just asking you what it was. |
| 0:26.5 | What's up, everybody? |
| 0:28.5 | This is Gary Vaynerchuk, and you're watching episode number 66 of the Ask Gary V. Show. |
| 0:35.5 | You might also be listening to it. |
| 0:37.5 | I need to stop saying watching. |
| 0:38.5 | I think I've done effort last couple episodes. |
| 0:40.5 | As you can tell, I just got off a plane. |
| 0:44.0 | My flight was canceled yesterday from Arizona. |
| 0:45.5 | I mean, let's just tell the whole story. |
| 0:47.5 | Bottom line was, instead of listening, I'm going to watch the Super Bowl. |
| 0:50.5 | Some of you know that my business partner in Vayner RSC, my fund, is Steve Ross, the |
| 0:57.5 | owner of the Miami Dolphins. |
| 0:59.5 | He invited me to the Super Bowl with him, the owners, parties, all that stuff. |
| 1:04.1 | I thought it would be good for me to start getting used to it, with the future holds. |
| 1:09.5 | I suckered myself, made a humongous mistake, promised myself I would never watch the |
| 1:14.0 | Patriots in a Super Bowl in case they won. |
... |
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