Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 2 January 2026
⏱️ 33 minutes
🧾️ Download transcript
Summary
As we gear up for the new year, we step back and look at the four Perpetual Traffic episodes you listened to the most in the past year and what they reveal about where digital marketing is actually headed. The selected episodes explain why AI-powered customer conversations are being underused and how Advantage+ quietly removed real targeting control.
We also break down why most attribution data is misleading, even with CAPI, and what Meta’s massive AI investments mean for marketers and small businesses moving forward. Each episode highlights a different failure point we see inside ad accounts every day: wasted spend, false confidence in platform data, and missed opportunities to turn engagement into revenue.
If you want to understand what really worked in 2025 and what will matter most going into 2026, this episode ties it all together.
In This Episode:
- Episode #4: Using AI to convert customer conversations
- Episode #3: Advantage+ and loss of targeting control
- Episode #2: CAPI vs attribution with Tier 11’s Data Suite
- Episode #1: DeepSeek and the future of advertising
- Final thoughts and episode wrap-up
Featured Episodes:
DeepSeek Explained: What Marketers Need to Know: https://youtu.be/Ai9fJx41cK0
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It: https://youtu.be/SxUaKkz-5Ok
How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge Revealed: https://youtu.be/V4vAn65Y6nI
How Meta Ads Manager Is Lying to You & What You Can Do About It: https://youtu.be/kZFiQezrv00
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf
Connect with Cameron Campbell:
Connect with John Moran:
- LinkedIn - https://www.linkedin.com/in/johnmorangads
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://perpetualtraffic.com/advertise-with-us/
Transcript
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| 0:00.0 | Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, |
| 0:05.5 | sponsor the show here at Perpetual Traffic. Perpetual Traffic puts you in front of thousands of |
| 0:11.0 | seasoned marketers, CMOs, and agency owners. So head on over to Perpetualtraffic.com to apply to be a |
| 0:16.9 | sponsor of this show. What we were kind of whistleblowing for like the last three months is that it does not look |
| 0:22.9 | like any of our targeting or our exclusions are working. |
| 0:25.7 | We've been seeing some pretty unbelievable results when we're using our data suite to import |
| 0:31.1 | these conversions back into meta. |
| 0:33.7 | Small businesses will have access to the AI technology that they were limited to. |
| 0:38.5 | Venture capitalists are going to be able to start investing in alternative businesses because all the money is going |
| 0:43.0 | into AI solutions. What is the difference between Happy and Tier 11 data suite? How are they similar? |
| 0:49.8 | What's your take on? So I'm basically going to share screen and talk you through this, so bear with me. |
| 0:56.5 | You're listening to Perpetual Traffic. |
| 1:02.8 | Are you losing hours building campaigns and analyzing reports? Well, active campaigns, |
| 1:07.9 | AI agents do all the heavy lifting for you. They create content, plan campaigns, and orchestrate your email, SMS, and your WhatsApp, |
| 1:15.8 | all working towards your revenue goals. |
| 1:18.7 | You get clear recommendations on what to do next, backed by billions of data points. |
| 1:23.5 | No more guessing about what's working or wasting time on manual setups, just strategy and results. |
| 1:29.1 | Try it all for free over at activecampaign.com. |
| 1:32.6 | That's activecampaign.com. |
| 1:36.6 | Hello and welcome to the perpetual traffic podcast. |
| 1:39.5 | This is your host, Ralph Burns, founder and CEO of Tier 11. |
| 1:43.0 | And today we thought it would be fun to do a 2025 |
... |
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