Blowing ad budget on metrics that look great till the CFO sees them.

That's bullspend.

And marketers are calling it out in dashboard confessions.

I remember telling my boss it'll be good for the brand when leads were slow.

Yeah, it wasn't.

Cut the ball spend.

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Spend £200 on your first campaign and get a £200 credit. Get to LinkedIn.com slash awesome magazine, I'm Kevin Turner and this is the AllSport Top 10. Welcome to our latest episode running through the top 10 F1 drivers decade by decade. I'm

sure you can guess the format by now. This time it's the 2000s and joining me to agree or disagree are Karun Chandt, Stuart Codling.

How are you feeling about this, chaps?

We take a breath, that's never good.

We'll see.

We'll see.

It's quite, this is a tough one to do, actually.

I'd say the 1980s and the 2000s were the too hardest to do. Yeah,

it's a really hard. I think there's some, there are some obvious placings, but some equally

obvious blunders on your part. Obvious blunders. He's come out fighting, he's come out fighting today.

Well, for those who aren't familiar with the format so far, criteria's level of performance in achievement within the decade. Comparisons to teammates obviously come into it as well, standout performances, but also is very much within this decade. So I've not included performances and wins and things outside. So that does, obviously most careers don't fit neatly into a decade, especially later on as careers have got longer and longer.

So it has been difficult to crowbar people in at certain places.

So let's get into the 2000s.

Number 10 is Ralph Schumacher.

...