Summary
Do toothpastes promising to repair enamel and help with sensitive teeth really work?
We've all been there - you go down the supermarket aisle to grab toothpaste and suddenly you’re faced with an ocean of the stuff, all promising to do different things. Buzz-phrases like ‘protect’ and ‘repair’ all vie for your attention. But just what are the ingredients in all these different toothpastes? And do they live up to the marketing hype?
In this episode we hear from three listeners keen to find out: Bernadette has sensitive teeth, Deirdre is concerned about her enamel and Melvyn wants to protect his gums. Can presenter Greg Foot find a toothpaste that will work for them and leave them all smiles?
This series we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.
PRESENTER: Greg Foot PRODUCER: Simon Hoban
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, podcast fan. |
| 0:03.0 | Consider this your invite to the UK's biggest podcasting party. |
| 0:06.7 | We're heading to Sheffield from the 4th to the 6th of July |
| 0:09.0 | for the BBC Sounds Fringe at the Crossed Wires Festival. |
| 0:12.8 | We'll be joined by some of the biggest names in podcasting, |
| 0:15.3 | including Sarah Cox, Charlie Hedges, Russell Kane, |
| 0:18.4 | and some bloke called Greg James doing his Radio 4 show called Rewinder. |
| 0:23.2 | You can watch live shows of your favourite podcasts, and the best part is free. |
| 0:28.0 | To book your free tickets, go to crossedwires. Live, forward slash fringe. |
| 0:34.4 | BBC Sounds, music, Radio, Podcasts. |
| 0:39.3 | Hello, I'm Greg Foote and welcome to the show that investigates your suggested wonder products. |
| 0:45.0 | Today's episode is going to tackle what I think must be your most requested topic. |
| 0:49.5 | We've had so many emails and voice notes in asking about the claims made by toothpaste brands. Here are just a few |
| 0:56.0 | of them, starting with Bernadette Vichinanza in Amsterdam. I've got sensitive teeth and I've |
| 1:02.4 | always used the same branded toothpaste. I've noticed that over the years there are more and more |
| 1:07.8 | brands, more and more different formulas, |
| 1:11.2 | which are claiming to reduce the sensitivity of our teeth, |
| 1:14.6 | and of course give us a sweet, minty breath that we all want. |
| 1:18.6 | Would you investigate if there is any difference in any of the formulas? |
| 1:23.6 | Also, if the more expensive branded makes, are worth the extra money. |
| 1:29.0 | Thanks, Bernadette. Next up, here's Deidre Smedger in Buckinghamshire. |
| 1:32.9 | I've taken to using toothpaste that claim to not only protect but actually rebuild enamel, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from BBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of BBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.