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Marketing School - Digital Marketing and Online Marketing Tips

Tools to Help You Build Your Infoproduct | Ep. #275

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 2 May 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer them. Time Stamped Show Notes: 00:28 – Today’s topic: Tools to Help You Build Your Infoproduct 00:36 – Infoproducts are courses being offered online 00:42 – Eric has been looking at Tai Lopez’s agency course 01:03 – Some infoproducts are kind of scammy because some people just make courses that are of low-quality 01:19 – Infoproducts are high margin 01:14 – Going to school vs enrolling in an online course 01:31 – Neil’s infoproduct is doing over half a million dollars per month 02:07 – If you’re creating an infoproduct, don’t worry about what everyone else is doing 02:12 – Do what you feel is ethical 02:13 – Don’t take shortcuts 02:23 – Make sure you have videos – Quicktime and Screenflow work well 02:42 – Record all sessions you have 02:45 – Upload your recordings to tools like Vimeo or Wistia 03:02 – Neil uses the platform, WP Member 03:06 – Use Facebook Groups, Skype, and Webinar Jam 03:28 – For PDFs, use Uberflip 03:43 – Make sure you have email service providers for emailing your list 03:53 – Learn about Evergreen Launch Sequence 04:02 – Don’t forget to retarget people 04:28 – Eric recommends Teachable and Kajabi for platforms 04:48 – Skillshare is another platform to consider 05:13 – Neil has done really well with his courses 05:24 – You can really make money with courses BUT make sure you’re doings things right 05:28 – “Don’t come off SCAMMY” 05:37 – Marketing School is giving away a 1 year subscription to Alexa, an SEO tool from Amazon 05:50 – Subscribe, rate and review Marketing School 05:53 – Text MARKETINGSCHOOL to 33444 06:10 – If you have any paid tools on marketing, reach out to us 06:24 – That’s it for today’s episode! 3 Key Points: Some infoproduct teachers don’t really have the authority to teach—but they do it anyway. Only do what you think and feel is ETHICAL. Do things right – remember to give the real value of what you’re offering. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the dial and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.8

your instructors Neil Patel and Eric Sue.

0:21.0

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your load time.

0:55.0

Welcome to another episode of marketing school. I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about a couple of tools

1:00.0

to help you build your info product.

1:02.0

So before we get started, I'm going to talk about what an info product actually is.

1:05.6

These are basically the courses that you see being promoted all the time.

1:09.4

Chats are, if you're listening to this,

1:11.1

you are seeing these info products being promoted on Facebook all the time.

1:15.0

So right now like in my feet I see Thai Lopez promoting his agency course right

1:18.7

and there's a there's actually a bunch of people promoting their agency courses.

1:22.4

I think that's the new hotness right now.

...

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