What's up everybody this is Gary Vay, NerdChuck and welcome to episode two of Ask GaryVee.

Y'all asks how do I create interesting content for a boring subject such as a hardware store?

Any ideas? Thanks.

Y'all a hardware store is very far from boring. I mean we've talked to people that are asking

about highways and cement and all sorts of things and I have no idea how you think that a hardware

store is boring when you're selling tools something that tons and I mean tons of people are actually

passionate about. So you know the fact that you've categorized it as boring makes me say we have

to work on your mindset because you need to open it up because construction and homes and

D.Y.I. do it yourself all these things are happening right now and I would argue that a bunch of

people who are watching right now are going to leave comments and YouTube saying that is far from

boring. So I would say it's not boring the content is quite easy and get your ass to it.

Eric asks need your advice on getting the first 10 customers for creative service startup.

We make product videos for online retailers.

Eric I once made a video and let's link this up down here below and let's put it up right here.

Can you can you guys make another video moving here is it just going to be a still shot?

Yeah if it's on YouTube we can make it beautiful. There's a famous video I made where I

cold call people for customers right and it was something people really loved and that's my answer.

To get the first 10 customers you have to grind sorry D.Y.I. can I screw it up here but you have

to grind. What I mean by grinding is you have to just reach out to every single person like you just

have to roll up on people and be like hey will you buy my stuff? Yeah there was one customer so

that was awesome. Did you catch her in the background or no? I mean you just have to ask so go to every

single person in the world that will possibly buy your thing and ask them to buy your thing.

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