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Under the Influence with Terry O'Reilly

Tools for the Family Jewels: Gender Bending Brands

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Advertising, Marketing, Pop Culture, Society & Culture, Business, Under The Influence, Terry O'reilly, Cbc

4.8627 Ratings

🗓️ 20 September 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

From our Season 12 Archives...


This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.

We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk.

0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:39.9

Hey, it's Theo, Luke and Joe from the Waffling podcast, and our podcast is currently sponsored

0:44.8

by Audible.

0:45.9

Want your next thriller fix?

0:47.3

Check out the dropouts, the debut novel by screenwriter Liv Parkinson.

0:51.5

Kaylee Morris is just trying to survive her first year at uni.

0:53.9

A blur of social anxiety and parties. But when she becomes the talk of the campus, Liv Parkinson. Kaylee Morris is just trying to survive her first year at uni. A blur of social anxiety and parties.

0:56.0

But when she becomes the talk of the campus,

0:58.1

Kaylee retreats and shuts herself away.

1:00.0

That is until she is chosen for a new module,

1:02.8

to try a new psychedelic drug,

1:04.7

believed to cure anxiety.

1:06.4

But soon, the line between reality and fantasy begins to blur.

1:10.3

And she feels the pool of a new,

1:11.9

dangerous obsession.

...

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