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Entrepreneurial Thought Leaders (ETL)

Tony Mugavero (Rad) - Hype vs. Reality in VR

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5740 Ratings

🗓️ 3 February 2021

⏱️ 49 minutes

🧾️ Download transcript

Summary

Tony Mugavero is the co-founder and CEO of Rad (formerly known as Littlstar), a consumer streaming platform delivering live and on-demand Esports, music, comedy and sports. A veteran of the content streaming space, Mugavero has witnessed virtual reality’s transformation from an over-hyped new technology into a growing, real-world consumer experience. In this conversation with Stanford lecturer Emily Ma, he discusses how to build a sustainable business in a cutting-edge niche, why relationships are central to entrepreneurship, and how Rad has thrived amid the bumpy progress of VR.

Transcript

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0:00.0

Who you are defines how you build.

0:06.7

This is the entrepreneurial thought leader series.

0:10.7

Brought you by Stanford E-Corner.

0:14.0

On this episode, we're joined by Tony Mugavera.

0:17.7

Tony is the co-founder and CEO of RAD, a consumer streaming platform delivering

0:22.5

live and on-demand e-sports, music, comedy, and sports. Here's host and Stanford lecturer,

0:28.9

Emily Ma. Let me kickstart with a question to you. I know that you've spent decades in the AR and VR space.

0:38.3

And right now you are running a company that started in 2015.

0:43.3

Maybe you could take us through the journey of how you found yourself in immersive technologies way before it was cool.

0:51.3

Yeah, thank you for having me, by the way. That was an amazing intro and,

0:56.1

you know, a better pitch than I give, I think. So I certainly appreciate that. Yeah. And I think,

1:03.8

you know, my first experience, real experience with immersive VR was at Wired Neffest in New York, you know, in like the mid-2000s.

1:15.2

There was a big like mouse wheel that you had to get in and put a VR headset on and it was, you know,

1:21.5

you run around in the mail and it was super clunky. And it was $300,000 to install in your house and it blew me away.

1:30.3

But at that time, I didn't think that that was anything in reach for myself.

1:37.3

But I had been building a career in video streaming from like 2004, 2005. And so when VR started to make its way into the

1:48.6

mainstream a little bit more, the mainstream consciousness anyway, as a Kickstarter from Oculus,

1:54.6

I perked up and said, hey, you know, my experience in distributing content, there's probably going to be a need for that in the VR space.

2:03.7

And when I started playing around with the Kickstarter,

2:06.9

I got a Rift delivered and fell in with it,

2:10.6

and pretty much immediately sort of building a dedicated platform for it

2:14.8

and being a couple co-founders.

...

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