Some people ask me why I'll talk about other wrestling companies, especially

W. W. W. E. And I'll tell you. It was a literally a book handed to me over three years

ago before the launch of dynamite.

It was How to be a Challenger brand.

This is what you are.

A Challenger brand, I learned then three years ago.

A Challenger brand is not the industry leader, but it is also not a niche brand, a niche brand,

tomato, tomato, if you will. And it is not that. It is a big company. It Pepsi it is Burger King it is maybe Arizona Ice Tea

it is a challenger brand it's a big company but you know many people don't know that they're not the

industry leader but people like them and many people prefer them and that's why they

have a very big base that's Pepsi that's Burger King that's maybe Arizona Ice Tea like I said I think that's Pepsi, maybe Arizona Ice Tea, like I said,

I think that's AEW as a challenger grant.

So what, look at Burger King marketing,

what is Burger King marketing?

I mean, basically a lot of it is

a McDonald sucks guys. So and I don't especially now like if there's been improvement I'm not like Burger King okay like I and I

respect the hell out of both Burger King and McDonald's as businesses I'm just

using them as sure you know textbook examples literally for me

educationally textbook examples and so for AWW you know it's just part of

what we are we're a challenger brand there's no reason to pretend we're not that's what you are

embrace it we draw to the end of what has been a wild week in professional wrestling with another name in the hat to potentially purchase

W. W. E. So for the past few days there has been conversation about a purchase of World Wrestling Entertainment.

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