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Business Daily

Tokyo Olympics: Battle of the super shoes

Business Daily

BBC

Business

4.4816 Ratings

🗓️ 12 July 2021

⏱️ 18 minutes

🧾️ Download transcript

Summary

As we head towards the postponed Tokyo Olympics, the world’s eyes will be on athletics. But huge controversy is brewing over a new type of super shoe which has led to a recent surge in track and field records. Ivana Davidovic asks whether runners' ability is becoming less and less important for success on the track? And what does that do the sport?

US Olympian Mason Ferlic is worried that this is creating a division between the haves and the have nots and thinks that World Athletics should pander less to big brands and tighten regulation on running shoes. Canadian Olympian Madeleine Kelly talks about the unprecedented situation when rival brands allowed their sponsored athletes to run in Nike's super spikes, which are widely regarded as ahead of the pack at the moment.

But they are not the only ones. Technology used to assist disabled athletes is now propelling their able-bodied counterparts to new heights. Running coach and former World Athletics official Peter Thompson - who also worked in shoe development for Nike and Hoka - says we are nowhere near the limit to where materials can go. He also sees these super shoes as "mechanical doping." While professor of sports innovation Mike Caine warns that to limit innovation would be a commercial disaster for any sport, as viewers and sponsors are attracted by tumbling records.

(Photo: Male sprinter starts from blocks in athletics stadium. Credit: Getty Images)

Transcript

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0:00.0

Hi there and welcome to Business Daily with me, Ivana Davidovich. As we head towards the postponed

0:06.9

Tokyo Olympics, the world's eyes will be on athletics, but controversies brewing over a new type of

0:13.1

super shoe which has led to a recent surge in track and field records. The spike is becoming such a

0:19.3

performance advantage that it's kind of washing out those other

0:23.3

aspects of what separates the elite athletes. And I think that's a problem because now the

0:27.6

spike is dictating the outcome of races. With Yussein Bolt's 100-meter record potentially in jeopardy,

0:33.5

even he has come out criticizing the new technology. But experts are unsure if tighter regulations would be beneficial.

0:40.4

We definitely don't want no innovation, right?

0:44.1

Because otherwise athletes would still be running in hobnail boots on cinder tracks

0:49.2

and swimmers would still be wearing woolen outfits.

0:52.3

So the innovation has to keep pace with society at large.

0:58.5

That's all coming up on Business Daily from the BBC.

1:04.0

2917 is going to get absolutely obliterated here.

1:08.0

It's another chapter in the history books under the name Sifan Hassan, 2906.84. Absolutely stunning from Sifan

1:17.8

Oh my goodness, that last lap was unbelievable. Over 10 seconds off a world record.

1:30.0

Lettesson Vett, Gide, 2902, a new world record.

1:36.0

Wow.

1:37.2

It's a win surely for Elliot Giles who kicks away down the home street.

1:41.5

Watch the clock.

1:42.5

This has been perfectly judged.

1:44.4

Wow, 143.64.

1:47.3

Four Elliot Giles.

...

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