This week I was excited to speak with Todd Rogers about the new book that he co-authored with Jessica Lasky, Writing for Busy Readers: Communicate More Effectively in the Real World. Todd is a professor of public policy at Harvard University, where he has won teaching awards for the past seven consecutive years. He is a behavioral scientist and cofounder of the Analyst Institute and EveryDay Labs. His opinion pieces have appeared in The New York Times, The Washington Post, the Los Angeles Times, and Politico, among others. In this conversation, we delve into the importance of making writing more accessible and reader-friendly in our fast-paced and busy lives. Todd illustrates the six scientific and common sense principles behind more effective, concise, and readable writing. Drawing inspiration from user design thinking, Todd also challenges the traditional notion that it's solely the reader's responsibility to extract information from the text. Instead, he emphasizes the writer's role in making content accessible and reader-friendly, shifting the burden away from the audience. The principle of "less is more" takes center stage in this chat as we explore how using fewer words and simplifying content can lead to more effective communication. We also address the vital importance of editing with the purpose of making writing easier for the reader, more effective, kinder, and more accessible. In closing Todd addresses the ways that we can use tools such as ChatGPT and AI software to become better editors and content creators. Make sure to check out our sponsors to help support the show! Connect with Todd: Website Linkedin Twitter Grab Todd and Jessica’s Book Writing For Busy Readers AI Tool The Reading Ease Calculator Connect with Erik: Sign Up For Our Newsletter LinkedIn Twitter Facebook Instagram ________________________________________ Learn more about your ad choices. Visit megaphone.fm/adchoices