On this episode of the playbook I have Todd Herman with the alter ego effect something I've used for years

when I used to cold call by making myself someone else you got to check out how powerful it is to change your identity and your ego when you are an

entrepreneur. This is Entrepreneurs the Playbook, where each week I bring you some of

the greatest athletes, celebrities, and entrepreneurs to talk about their

personal and professional playbook to success and what made them champions on the field and

in the boardroom. I'm your host and see. on the This is Dave Melcher, CEO of Sports One Marketing, here with Entrepreneurs The Playbook, and I have a new release author.

Is it your second book?

First book, first book, even better.

This is such an honor, Todd Herman here, and look at this,

the alter ego effect.

So this conversation, unfortunately the playbook, Todd,

is only 20 minutes.

Yeah.

So this is gonna get deep fast. Let's do it. Give me an overview of what the

alter ego effect is. Yeah, so human beings we have we have one phenomenal

superpower that gets overlooked and not untapped as much as it

should be and that's our creative imagination.

You know when we're kids we play with ideas so easily and what most people have been taught for the longest time is you know when it comes to life just do it you know you grind it out or whatever but the creative imagination is like the back door to performance We used to play with ideas of being a

superhero or our favorite athlete as a kid and then we forget to keep on playing with

those ideas because people tell you to grow up or whatever and yet yet everybody, all of us face resistance, hard things we've got to go do. And

alter egos have been the device and tool that high performing elite people have been using for a really long time and some people dismiss it as like oh that's a nice idea but truly

It's what allows you to get past your own insecurities or whatever it is that's stopping you to get out on the field and perform like you

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