Leading creative work is unlike any other kind of leadership and you could say well yeah but you know sales is creative

but it's also much easier to quantify right you can it's very easy to tell whether you're doing well

or you're not doing well you have to do is

look at the numbers. Do we make sales or do we not? And yes it's a creative act but

it's different from leading creative work and I'm talking about something like

design or videography or production you know or films or something like that it's just a

fundamentally different kind of work leading creative work because essentially we're trying to organize something that doesn't want to be organized.

And so it's really, really difficult.

You know, you can develop the best systems in the world,

but the right idea doesn't come at the right time.

It's not, it doesn't matter.

The work's gonna be subpar.

And we can't control the creative process.

But we can create an environment in which creative people are likely to thrive and we can create an environment in which talented people

Want to stick around they want to produce they want to work for you and so I people, listen, I want to help you be the leader

you always wish you'd had.

That's the thing, like, I want to make sure

that you become the leader that 10 years from now

when somebody's saying, hey, think of a leader that really impacted your life.

You're the leader that they think of, because you created a fertile field in which they could thrive. I'm Sreeny Rao and this is the unmistakable creative

podcast where you get a window into the stories and insights of the

most innovative and creative minds who started movements, built thriving businesses,

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