Welcome everybody to another edition of Just the Sib.

You know, this week I'm bringing you not only a friend of mine,

but somebody who has stood behind one of the most heard segments of business during the pandemic.

That's restaurants, and this man is doing it all on Discovery Plus.

Please welcome from Restaurant Recovery. Todd Graves, everybody.

How are you? I'm great. Justin, this is something that's going to be really special to me

for us being friends so long and actually have a fan of your podcast and was thrilled that you asked me to come on. And especially at this point, to promote something that's really important for the public to know right now, support small business.

You know, it's so crazy because a lot of times you look at somebody and you're like, oh, my God, you started a business because your dad gave you, you know, a million dollars and you've made it into something or you're a Murdoch.

But Raising Keynes actually started with one man and one idea.

Yeah. I mean, it was a college dream and then actually turned that into a college business plan that got actually the worst grade in the class.

Have you ever seen that professor? Have you ever seen that professor and been like, guess what my fucker?

You know, actually he actually contacted me years later. He gets a big laugh out of it, you know, and actually said, hey, I'm the professor.

They gave you the worst grade.

And it was fun for him to contact me again.

Actually, it was only a B minus.

He wasn't a very hard grader.

He said the plan was written really well, said literally, you know, because I knew what like aprons would cost me.

You know, I mean, like down to the details, I worked in the business.

But he said, you know, look, concept serving just chicken fingers in South Louisiana where we're known for our Cajun and Creole food is one, that concept doesn't work.

And also you didn't study your industry because at that point, McDonald's and all these other quick service restaurants, we're adding so much variety.

They're adding all these different things. They're adding salads. They're adding,

they said, your industry is going the other way and you're going another way. And you

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