I count of 508. We will drink a toast with a show of the day. And we do have your headlines on the way of 550.

But first quick check on Mike Hawk and some of the stories and headlines he is not working on.

Well, thank you, Miles. A new study found that big brands are using the metaverse to make a better connection with their target audience to boost their enjoyment and social status and ways that spill into real life engagement.

What does that all mean?

Basically, these big companies are collaborating with all these different games and other things,

as far as the Metaverse goes, and virtual reality and all that.

So, you know, they're putting their brands on skins for characters and whatnot,

and what it's supposed to do,

supposedly, and apparently this actually is working, is that it is creating a positive

interaction with that particular brand, and it makes it so that when they're back out here

in the real world, they have a positive feeling towards that brand, and they go that direction.

So like a McDonald's, like a McDonald's puts out a shirt that you can use on your avatar there in whatever virtual reality sphere that you're in.

Man, people wear band t-shirts all the time, anything.

Exactly.

And then when you've got it in the game, for whatever reason, it's more exciting when it's in the virtual world versus when you've got it out here. You know, if I'm just wearing a McDonald's shirt,

I just look like a fat ass. But if you've got it like in the game, it's like, dude, where'd

you get that shirt? So, that's cool, yeah. Right. And so then it kind of builds that positive

association, apparently. You could wear a funny McDonald's shirt. Oh, yeah, I could. I did it all for the nugs.

I'm loving it.

I just had grimace his face.

One of those when they were making?

Oh, yeah.

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