4.4 • 2.2K Ratings
🗓️ 23 May 2023
⏱️ 6 minutes
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0:00.0 | Today's Michael Berry Show is sponsored by Colonial House Apartments. |
0:09.2 | The Colonial House Apartments in beautiful southwest Houston were built in the late 1960s. |
0:14.9 | By the time Michael Pollock took over management in the early 80s, Colonial House was in terrible |
0:19.7 | shape. |
0:20.7 | Gangs and prostitutes had occupied the complex while basic amenities such as air conditioning, |
0:25.9 | liquid working. |
0:27.6 | Pollock took over management and the gangs moved out. |
0:30.2 | Pollock's crew got it and rebuilt each of the 1800 units in just three months. |
0:34.9 | But after all that hard work, Pollock had an even bigger task ahead. |
0:39.3 | He had to get people to move in. |
0:41.9 | This is where we get to the TV ads. |
0:44.0 | You see, Pollock created a swinging singles vibe in his TV spots. |
0:48.0 | There were co-ets, dancing, and swimming, and playing pool, and there was one couple |
0:52.3 | just randomly making out. |
0:54.7 | It looked like the open to a skin-a-max after-hours movie. |
0:58.9 | What hit young single in the 1980s wouldn't want to live there? |
1:03.8 | Plus, the apartments were fully furnished and you got to keep the furniture when you moved |
1:09.5 | out. |
1:10.5 | Hi, I'm Michael Pollock and I'd like to personally invite you to see the all-new Colonial |
1:30.6 | House Apartments, where I've created an exciting lifestyle in beautiful Southwest Houston. |
1:35.4 | Move today to the Colonial House Apartments and receive a free video recorder. |
1:39.9 | All those apartments built in the 70s, it was such a big deal at the time. |
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