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Tetragrammaton with Rick Rubin

Tobias Lütke

Tetragrammaton with Rick Rubin

Rick Rubin

Society & Culture, Arts, Philosophy

4.6908 Ratings

🗓️ 25 June 2025

⏱️ 109 minutes

🧾️ Download transcript

Summary

Tobias Lütke is the founder and CEO of Shopify, an e-commerce platform that enables businesses to sell products online and in person. Channeling his background as a self-taught programmer, he built Shopify out of a need for e-commerce solutions while running an online snowboard shop. Under Lütke’s leadership, the company, founded in 2006, opened its platform to third-party developers in 2009, went public in 2015, and has grown to support millions of merchants worldwide. Beyond tech, Lütke is also a racing enthusiast, currently competing in the 2025 IMSA SportsCar Championship as a full-season driver for Era Motorsport.  ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Transcript

Click on a timestamp to play from that location

0:00.0

Tetragrammaton I'm the kid in school that I love technology, I love computers, so exactly as nerdy as you would imagine.

0:32.6

But I was also a kid that always ended up figuring out what everyone else was into, so I would buy a lot of, I don't know, magic eye books or something, and then sell them to my classmates.

0:43.3

So I like technology and to be able to do more of the technology, I need money, and to make money, I sell something to profit.

0:51.3

And so this was a full line to my childhood.

0:54.2

Business was to support your technology habit.

0:56.5

Exactly.

0:57.1

Jensen Wong was the founder of Nvidia,

0:59.6

who's like now one of the biggest companies.

1:01.3

I got to meet him at some point a few years ago.

1:04.4

And then I told him that to buy his first product

1:09.4

when I was, you know, my teens,

1:11.1

I actually literally went to the hospital.

1:12.9

In Germany, they pay you to donate blood,

1:15.2

and I have all positive, which apparently they were very excited about.

1:18.1

And so that was my first product market fit.

1:20.7

It was like I bled for his product.

1:25.8

That's what I told him.

1:26.9

And he looks at me and says, you'd be surprised

1:29.2

how often I hear stories like this. Like, wow, you know you have a great product. So,

1:33.9

anyway, so I need money. So many years later, beginning of Shopify. So this is the end, like in

1:40.3

2004, I moved to Canada with my now wonderful wife. How did you decide to move to Canada?

1:45.3

So my wife is Canadian.

...

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