Summary
Why did Safeway's UK supermarkets disappear?
Safeway was once one of our biggest supermarket chains, so why did it drop down the list of top performers before disappearing altogether?
The BBC Business journalist, Sean Farrington, looks into it and speaks to the former Safeway director, Teresa Wickham, a former Safeway supplier, Judy Garner, and the News Editor, Ronan Hegarty, from The Grocer magazine.
Alongside them all to analyse Safeway's fortunes is the self-made millionaire and serial entrepreneur, Sam White.
This episode was produced by Viant Siddique.
Toast examines the brands that reached dizzy heights only to end up?toast.
It is a BBC Audio North production for Radio 4 and BBC Sounds.
You can email the programme at [email protected]
Feel free to suggest topics which could be covered in future episodes.
Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Transcript
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| 0:00.0 | Hello, podcast fan. |
| 0:03.0 | Consider this your invite to the UK's biggest podcasting party. |
| 0:06.7 | We're heading to Sheffield from the 4th to the 6th of July |
| 0:09.0 | for the BBC Sounds Fringe at the Crossed Wires Festival. |
| 0:12.8 | We'll be joined by some of the biggest names in podcasting, |
| 0:15.3 | including Sarah Cox, Charlie Hedges, Russell Kane, |
| 0:18.4 | and some bloke called Greg James doing his Radio 4 show called Rewinder. |
| 0:23.2 | You can watch live shows of your favourite podcasts, and the best part is free. |
| 0:28.0 | To book your free tickets, go to crossedwires. Live, forward slash fringe. |
| 0:34.4 | BBC Sounds, music, Radio Podcasts. |
| 0:40.0 | Hello and welcome to the BBC Radio 4 series Toast, where we look at the amazing businesses or products that had all the promise to deliver, only for them to one day end up toast. |
| 0:51.9 | I'm Sean Farrington. |
| 0:53.1 | With me is Sam White, |
| 0:54.5 | entrepreneur, self-made millionaire, jet setter. |
| 0:57.7 | Hello, Sam. |
| 0:58.5 | You're getting bored of saying that now, aren't you? |
| 1:00.2 | Yeah, I mean, I was sick of saying it |
| 1:01.5 | when I was talking to you and you were in Sydney. |
| 1:03.1 | But, you know, it's nice to have you back in Salford. |
| 1:05.6 | Sam, as ever, doesn't know what business or products |
| 1:08.0 | we're going to be talking about today. She'll hear what you hear coming to conclusions along the way. |
| 1:13.0 | Let's get into it. |
... |
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