Toast is back!

Sliced Bread

BBC

Health & Fitness

4.6 • 634 Ratings

🗓️ 15 December 2023

⏱️ 2 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sean Farrington returns with the Radio 4 series that examines the spectacular failures of wonder products and businesses which had promised so much.

Toast is back with a special Christmas episode looking at the rise and fall of toy superstore Toys R Us on 18 December, 2023, and then returns for a new series on BBC Radio 4 and BBC Sounds on 11 January, 2024.

Transcript

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0:00.0	Hello, podcast fan.
0:03.0	Consider this your invite to the UK's biggest podcasting party.
0:06.7	We're heading to Sheffield from the 4th to the 6th of July
0:09.0	for the BBC Sounds Fringe at the Crossed Wires Festival.
0:12.8	We'll be joined by some of the biggest names in podcasting,
0:15.3	including Sarah Cox, Charlie Hedges, Russell Kane,
0:18.4	and some bloke called Greg James doing his radio four show called Rewinder.
0:23.2	You can watch live shows of your favourite podcasts, and the best part is free.
0:28.0	To book your free tickets, go to crossedwires.org slash fringe.
0:34.2	BBC Sounds, music, Radio, podcasts.
0:42.7	Hello, don't worry, you've got the right podcast feed, but as you can tell, this isn't Greg with sliced bread.
0:50.0	I'm Sean Farrington, a BBC business correspondent, popping up to tell you about a new run of the BBC Radio 4 series Toast, which examines the grand business ideas that promised a lot to consumers, but ended up toast.
0:57.5	We're going to hear from those who came up with the ideas, help build them, battled against their demise.
1:03.2	We're going to start with a bit of a Christmassy twist with a look at what on earth happened to Toys R Us.
1:08.8	There's this fallacy that internet killed To are us and that really is not true.
1:12.8	We were definitely in the game in terms of selling toys online.
1:15.9	Among the other topics we'll be checking out is Sunny Delight.
1:19.1	It was a best-selling soft drink in the 1990s, so why did sales of it suddenly bomb?
1:24.2	And the holidays that are now history, what happened to Club 18 to 30? They had these planes and it was
1:31.1	about filling those seats at unpopular times. Make sure you catch that and all of our new episodes
1:36.9	of toast. It'll be available in the slice bread feed on BBC Sounds where you can find the previous
1:42.4	series too. Enjoy!
	...

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