Toast - Club 18-30

Sliced Bread

BBC

Health & Fitness

4.6 • 634 Ratings

🗓️ 11 January 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why did the package holiday brand, Club 18-30, disappear?

While Sliced Bread takes a break we serve up? Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, which was first broadcast in January 2024, Sean learns why Club 18-30 fell out of favour.

Its package holidays for young people were a hit for decades so why couldn't it keep going?

Sean speaks to holidaymakers who remember their Club 18-30 experiences well.

A former manager explains how they hoped to keep the brand going and why that proved impossible.

Alongside them all, analysing the business' fortunes is the self-made millionaire and serial entrepreneur, Sam White.

You can email the programme at [email protected]

Feel free to suggest topics which we could cover in future episodes

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Transcript

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0:00.0	Hello, podcast fan.
0:03.0	Consider this your invite to the UK's biggest podcasting party.
0:06.7	We're heading to Sheffield from the 4th to the 6th of July
0:09.0	for the BBC Sounds Fringe at the Crossed Wires Festival.
0:12.8	We'll be joined by some of the biggest names in podcasting,
0:15.3	including Sarah Cox, Charlie Hedges, Russell Kane,
0:18.4	and some bloke called Greg James doing his Radio 4 show called Rewinder.
0:23.2	You can watch live shows of your favourite podcasts, and the best part is free.
0:28.0	To book your free tickets, go to crossedwires. Live, forward slash fringe.
0:34.4	BBC Sounds, music, Radio Podcasts.
0:39.8	Hello and welcome to the BBC Radio 4 series Toast, where we look at what we can learn from those big business ideas that captured the imagination only for them to end up toast.
0:52.9	I'm Sean Farrington, the toast host, and much more importantly with me is Sam White.
0:58.2	Entrepreneur, self-made millionaire, the Toast team's judge and jury.
1:02.4	No pressure, Sam. Hello.
1:03.8	That's a hell of a way to start a morning.
1:06.0	How does it feel to be Judge and Jerry?
1:07.3	Is it just like being the boss of your business every day?
1:09.9	No, I feel supremely powerful in this situation, which clearly it just like being the boss of your business every day? No, I feel I feel
1:11.2	supremely powerful in this situation, which clearly I don't being the boss of the business.
1:16.3	Well, use that power wisely because, after the course of the show, Sam's going to hear from
1:21.6	a few experts, some people who, one way or another, have been involved with this particular
1:26.5	business we're talking about today.
	...

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