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Business Wars Daily

To Those Who Wait: Sargento Delivers Pizza, Months After Ordering

Business Wars Daily

Audible

Business, Business News, News, Daily News

4.6717 Ratings

🗓️ 8 May 2019

⏱️ 5 minutes

🧾️ Download transcript

Summary

Today is Wednesday, May 8, and we’re looking at Sargento vs. Kraft-Heinz.

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Transcript

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0:00.0

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0:49.3

One, three.

1:03.6

The Wondry. I'm David Brown, and this is Business Wars Daily on this Wednesday, May 8th.

1:08.5

They say good things come to those who wait.

1:11.1

Now, Sargento, the cheese company, is putting that idea to the test

1:14.4

with a new line of fresh hot pizzas that take up to 18 months for delivery.

1:21.1

What? Can't wait that long?

1:22.7

Well, to highlight its new line of aged cheeses, Sargento created a website

1:27.0

where customers could order one of four

1:28.8

kinds of pizza, each with its own wait time. Why? Those ordering on the site, slowestpisa delivery.com,

1:37.8

will get their pies when the cheese finishes aging. You'll get your Italian cheese pizza in four months, but that mac and cheddar pizza,

1:48.0

you're looking at a weight of up to 18 months. Pisa's made with Gouda or Parmesan will arrive in about

...

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