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TED Talks Daily

To challenge the status quo, find a “co-conspirator” | Ipsita Dasgupta

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.111.9K Ratings

🗓️ 2 January 2020

⏱️ 11 minutes

🧾️ Download transcript

Summary

In a complex and changing world, how can we make sure unconventional people and their ideas thrive? Business executive Ipsita Dasgupta introduces the concept of “co-conspirators” -- people willing to bend or break the rules to challenge the status quo -- and shows how they can help create new ways of thinking, acting and being.

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Transcript

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0:00.0

This TED Talk features business executive Ipsida Das Gupta, recorded live at TED at BCG 2019.

0:11.0

So I've been thinking about how to explain this concept to you, and I've decided I'm just going to start with something we all understand.

0:18.5

To achieve great heights or change the world, no matter how smart we are, we all need people.

0:24.6

And for conventional people,

0:26.6

the universe seems to conspire to make them successful.

0:30.6

For the unconventional, I think we need something

0:33.6

that I like to call co-conspirators.

0:36.6

Co-conspirators.

0:39.0

Co-conspirators are different, not because they're different themselves,

0:42.1

but because of the people who need them.

0:44.7

They tend to be people who are willing to bend the rules,

0:47.7

actually even break them sometimes,

0:49.9

and challenge the status quo

0:51.8

to stand beside someone who's going against societal norms.

0:56.1

I'm actually going to describe an experience that I had

0:59.0

that first crystallized the idea of co-conspirators in my mind.

1:03.3

In 2014, I was a corporate executive with an American multinational in India,

1:09.2

and we were actually faced with an interesting problem.

1:13.3

We didn't have enough women in the workforce.

1:16.3

And just to give you some context,

1:18.5

27% of women work in India.

1:21.8

If you look at most of Asia, that number is around 48%.

...

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