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Science Quickly

To Better Persuade a Human, a Robot Should Use This Trick

Science Quickly

Scientific American

Science

4.31.4K Ratings

🗓️ 1 December 2021

⏱️ 12 minutes

🧾️ Download transcript

Summary

A new study finds that, for robots, overlords are less persuasive than peers.

Transcript

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0:00.0

This is Scientific Americans, 60-Second Science.

0:06.6

I'm Karen Hawking.

0:10.9

Robots can do a lot of things.

0:12.9

They can build cars, stock grocery shelves, process COVID tests in an automated laboratory,

0:19.1

but can a robot change your mind?

0:21.8

Well, that depends.

0:24.3

Because a new study shows that robots are more persuasive when they're presented as

0:28.7

a peer, as opposed to an authority figure.

0:32.2

The findings appear in the journal, Science Robotics.

0:35.5

Every year we're seeing more and more robots in greater numbers of tasks and environments

0:39.9

around our world.

0:41.3

Shane Saunderson, a roboticist at the University of Toronto.

0:45.5

And instead of just 20, 30, 40 years ago when they were in manufacturing environments,

0:50.5

building cars or painting things or stuff like that, more and more we're starting to see

0:55.2

them in very social contexts.

0:57.5

So in retail environments, in care homes, in schools and things like that.

1:02.9

So robots don't have the luxury of just being functional anymore.

1:07.6

To engage with the humans, they also have to be relatable.

1:11.2

For example, imagine a robot helping out in a care facility, delivering a meal or dropping

1:16.2

off meds.

1:17.2

You'd often see residents that would refuse to eat their meal or they wouldn't want

1:20.6

to take their medication that day.

...

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