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Here's your TMB Tech Minute for Tuesday, November the 12th. I'm James Rundle for The Wall Street Journal.

We're exclusively reporting that META is changing how it delivers ads to Facebook and

Instagram users in the European Union by making them less personal.

European users must currently pay a fee to access an ad-free version of META's products

or agree to highly targeted ads.

They will soon be able to choose advertising options that only pull in data from the current

browsing session, along with a few other identifiers such as age and location in free versions.

The launch of the subscription model earlier this year prompted European regulators to charge

meta with violating the EU's

new competition war and triggered an investigation. Meta will also cut the price of its monthly

subscription fee as part of the change. The company said that its changes meet EU regulator demands

and go beyond what's required by EU law. A spokeswoman for the European Commission said the investigation is still

ongoing. DNA testing company 23M. Me says that it's firing more than 200 people and shutting

down its drug development arm, once seen as crucial to the company's future. The company said

that the restructuring will save at $35 million annually. CEO Amogiski had seen drug

development as a way to profit from the company's vast trove of data from its core consumer

business, which is unprofitable. 23MEs development unit had been conducting human

trials for two of its drugs, which the company said it would wind down and attempt to sell.

And Technology Investment Giant Softbank says it returned to a net profit for the three months

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