Crypto’s High Hopes for the Trump White House

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 12 November 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Cryptocurrency companies have had to get used to heavy regulation over the past four years. With President-elect Donald Trump’s return to the White House, they’re hoping for relief – and they’ve spent big to make sure they get it. WSJ reporter Vicky Huang joins host James Rundle to explain what the crypto industry expects from Washington over the next four years. Plus, artificial intelligence is reshaping the way that advertising agencies get paid. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Z-scaler extended its zero-trust architecture with powerful AI engines trained by 500 trillion daily signals to prevent ransomware and AI attacks that target business.
0:11.8	Z-scaler zero-trust plus AI. Learn more at z-scaler.com slash zero-trust AI.
0:28.1	Welcome to Tech News Briefing. It's Tuesday, November the 12th. I'm James Rundle for the Wall Street Journal.
0:39.3	Artificial intelligence has reshaped how the advertising industry produces its work, and now it's changing how agencies charge for it. We'll look at how the tech is affecting the industry and what it means for its employees. And then, the crypto industry is excited
0:41.3	about President-elect Donald Trump's second term
0:43.3	and digital currencies have been on a tear in markets,
0:46.3	with Bitcoin reaching record highs.
0:48.3	WSJ reporter Vicky Huang tells us what the industry
0:51.3	is hoping to see from a more sympathetic White House.
1:01.7	But first, ad agencies have historically built clients for the number of hours employees put into a project rather than the outcome. With the advent of generative AI,
1:07.3	that's all starting to change and it could have a profound impact on jobs at agencies of all sizes in the future.
1:13.7	WSJ reporter Megan Graham joins us now with more.
1:16.7	Megan, what's happening in the world of ad agencies and how is AI influencing it?
1:21.0	Like so many other professions, AI is really changing how quickly and how the work is done in the ad industry. So when
1:32.2	marketers are buying ads, it was making it easier for them to figure out where the most
1:37.3	efficient buys were. Now it's coming for the creative side of the business, where it's
1:42.3	becoming much more easy and fast to create assets
1:46.3	or images. So it's really changing how agencies are operating. And so now it's starting to change
1:53.8	how they charge for that work. And how is that change manifesting in terms of what they produce
1:59.2	and how they charge? Yeah. So historically,
2:01.6	agencies have used something called rate cards. So basically, Megan charges this much per hour
2:07.3	because I do this kind of job. And if it takes me six hours to do this particular job,
	...

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