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WSJ Tech News Briefing

TNB Tech Minute: Electronic Arts Nears Roughly $50 Billion Deal to Go Private

WSJ Tech News Briefing

The Wall Street Journal

Tech News, News

4.31.7K Ratings

🗓️ 26 September 2025

⏱️ 2 minutes

🧾️ Download transcript

Summary

Plus: Researchers say coordinated bot campaigns on social-media platforms are becoming more prevalent due to generative AI. And Mistral’s CEO says business data will play a critical role in improving its AI models. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Brought to you by the Remax Collection. Visit remax.com slash luxury. Each office independently owned and operated.

0:08.2

Here's your afternoon TNB Tech Minute for Friday, September 26th. I'm Julie Chang for the Wall Street Journal.

0:15.5

We exclusively report that video game giant's electronic arts is nearing a deal to go private. That's according to people

0:23.0

familiar with the matter. If completed, it would likely be the largest leveraged buyout of all time.

0:29.9

EA is best known for its sports games like FIFA and Madden NFL. Sources say a group of investors,

0:36.2

including private equity firm Silver Lake and

0:38.7

Saudi Arabia's public investment fund could unveil a deal for the publisher as soon as next week.

0:44.4

EA has a market value of around $43 billion. Discussions on price are still underway, but the

0:50.7

deal could value EA at as much as $50 billion.

1:01.1

According to researchers, coordinated campaigns by bot networks of fake social media personas are becoming more prevalent due to generative artificial intelligence tools.

1:05.6

They're becoming easier to manage by bad actors and harder to detect, too.

1:10.8

Companies affected include Cracker Barrel, actors, and harder to detect, too. Companies affected include Cracker

1:12.3

Barrel, Amazon, and McDonald's. Cracker Barrel recently abandoned a new logo under public criticism,

1:19.0

but a disproportionate share of the social media chatter around it was driven by bots on X. That's

1:24.7

according to a startup that tracks online discussions and threats, as well as an

1:28.4

Israeli disinformation detection firm. Ex-isparent, XAI, didn't respond to requests for comment.

1:34.6

Cracker Barrel declined to comment. And the CEO of Europe's top AI startup, Mistral, says

1:41.4

business data will play a critical role in improving its AI models,

1:45.6

now that most publicly available training data has been exhausted. The French company is looking

1:51.1

inside legacy enterprises, some of the world's last untapped data reserves for their proprietary

1:57.2

data. Its CEO said partnerships with other companies will be necessary to keep pushing

2:02.5

out newer models. And that's a wrap on your TNB Tech Minutes. Check back Monday morning for your

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