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Here's your TMB Tech Minute for Friday, April 25th.

I'm Katie Dayton for the Wall Street Journal.

The US digital advertising market is bracing for a slowdown, as ad buyers look to conserve money over tariff concerns.

The industry, which is valued at around $350 billion, can be particularly sensitive to

economic cycles thanks to brands pulling back on advertising

when their consumers are less likely to buy. It's estimated that a prolonged economic downturn

would curb sales from meta and alphabets Google buy tens of billions of dollars, and put the

brakes on tech firm's ability to fund expansions into areas like artificial intelligence.

Speaking of Google, one of its former security chiefs has landed at Ballistic Ventures,

a San Francisco-based investment firm.

Phil Venables was formerly the chief information security officer at Google Cloud for just over four years.

He joins a growing group of senior cybersecurity figures

leaving corporates and government roles for jobs at investment firms.

Benibald said he will continue to work as a strategic security advisor for Google.

And finally, Comcast continues to lose broadband and cable TV subscribers.

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