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Here's your afternoon TNB Tech Minute for Monday, July 28th. I'm Zoe Colkin for the Wall Street Journal.

Actor Ryan Reynolds's marketing firm, Maximum Effort, is attempting to help tech company astronomer

recover from its Coldplay concert kiss cam scandal with a lighthearted advertisement to shift the

public's focus to its actual business.

The video stars actress Quineth Paltrow, Coldplay frontman, Chris Martin's ex-wife, as

astronomer's very temporary spokesperson. Maximum effort confirmed it worked with astronomer,

while the tech company did not respond to requests for comments.

Elsewhere, Charter Communications' second quarter results came in

lower than forecasted amid unrelenting competitive intensity across the industry, according to Bank

of America analysts. While the sector is expected to remain challenged, the analysts expect

trends are likely to improve through the rest of the year and into 2026. They add the Charter remains

best position among cable operators to defend market share, citing the company's rural footprint

expansion, support from video offerings, and converged offers across its portfolio that provide

savings in continued network upgrades. And finally, Firefly Aerospace revealed terms of a planned initial public offering

that could push the market capitalization to $5.5 billion.

The Space and Defense Technology Company said it plans to sell 16.2 million shares

between $35 and $39 a piece in the IPO. Firefly said it has applied to

list its shares on the NASDAQ global market under the symbol fly. That's a wrap on your TMB

Tech Minutes. For a deeper dive into what's happening in tech, check out Tuesday's Tech News Briefing

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