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WSJ Tech News Briefing

TNB Tech Minute: Apple Plans Price Hikes Due to Soaring Chip Costs

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.31.7K Ratings

🗓️ 18 June 2026

⏱️ 3 minutes

🧾️ Download transcript

Summary

Plus: President Trump announces a new deal between Apple and Intel. And AI-infrastructure startup Baseten to raise $1.5 billion. Imani Moise hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Searching for a home, the real commute tool from Realtor.com, lets you find homes right where you need to be.

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Based on average

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new for sale and rental listings July 24 through June 2025, number one trusted based on

0:26.3

August 2025 proprietary survey among real estate professionals. Here's your morning TNB Tech

0:33.1

Minute for Thursday, June 18th. I'm Imani-Mauese for the Wall Street Journal.

0:38.7

We exclusively report that Apple plans to raise device prices because of soaring costs for memory

0:44.2

and storage chips. CEO Tim Cook told us that skyrocketing demand from AI companies has quadrupled

0:50.1

the cost of chips, making consumer price hikes unavoidable. Analysts estimate that Apple would need to add about $270 to the price of the next iPhone

0:59.0

Pro model in order to keep its profit margin steady.

1:02.0

Morgan Stanley estimates smartphone and computer prices across the U.S.

1:06.0

will increase by 15% this year.

1:09.0

Intel stock got a boost this morning after President Trump said in a true

1:12.8

social post that Apple has agreed to work with Intel to design and build chips in the U.S.

1:18.1

Spokespeople for Intel and Apple didn't respond to a request for comment. Since the federal

1:22.4

government announced a 10% stake in Intel last August, the company's shares have surged fourfold. Over the past year,

1:29.2

Commerce Secretary Howard Lutnik has met with leaders at Apple, SpaceX, and NVIDIA to try and convince

1:34.3

them to go into business with Intel. With the Apple deal, Intel has now signed partnerships with all

1:39.2

three. And in another exclusive, we report that Base 10, an AI infrastructure startup, is raising

...

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