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slash Wall Street.

Here is your TMB Tech Minute for Thursday, August 8th. I'm Zoe Thomas for

the Wall Street Journal. An advertising

industry initiative called The Global Alliance for Responsible Media

is halting work following a lawsuit filed by Elon Musk's social media platform X.

The lawsuit claims companies including CVS Health, Mars, and Unilever had conspired to

withhold billions of dollars in a quote massive advertising boycott to force the

platform to maintain certain safety standards. The suit also named the World

Federation of Advertisers which along with major marketers, social media companies, and ad agency groups,

formed the Global Alliance for Responsible Media in 2019 to safeguard marketers from harmful content.

At least 18 brands associated with the coalition safeguard marketers from harmful content.

At least 18 brands associated with the coalition stopped advertising on Twitter

now called X towards the end of 2022, either in the U.S. or worldwide, according to

the lawsuit. Dozens according to the lawsuit.

Dozens more of the members cut back ad spending through 2023.

The World Federation of Advertisers declined to immediately comment.

Ex CEO Linda Yacharino hailed the shutdown.

UK antitrust officials are probing whether Amazon's investment in artificial intelligence startup

anthropic should be considered a de facto merger that might threaten competition.

...