TMCP #495: Chris Holstrom – The Ins and Outs of Selling Custom Cars at the BIG Auctions!
The MuscleCar Place
Robert Kibbe
4.8 • 701 Ratings
🗓️ 11 February 2022
⏱️ 55 minutes
🧾️ Download transcript
Summary
Our guest this week is Chris Holstrom from Chris Holstrom Concepts. Chris is a long time friend of the show and his shop is known for creating some of the most beautiful, award winning, and subtle muscle cars and customs around. He recently represented a client's gorgeous 1964 Corvette at the Barrett Jackson auction in Scottsdale.....and in his words he "learned a lot" from it in regards to how the process of selling at a highly watched auction works! In this episode he's going to share the lessons he learned, good, bad, etc. as well as what he plans to do when he does it all again (and he's going to).
The post TMCP #495: Chris Holstrom – The Ins and Outs of Selling Custom Cars at the BIG Auctions! first appeared on The Muscle Car Place.
Transcript
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| 0:00.0 | The Muscle Car Place Online Podcast, episode number 495. |
| 0:05.2 | This week, oh man, are we all in for an education? |
| 0:10.1 | Our guest is longtime friend of the show Chris Holstrom of Chris Holstrom concepts just outside of Seattle, Washington. |
| 0:16.3 | Chris recently represented one of his customers' cars at the 2022 January Barrett-Jackson auction, |
| 0:23.1 | super sweet custom 64 Corvette. As Chris shared, his customer did not make a profit on the car at all. |
| 0:31.2 | He didn't even break even on the car. He was down probably 50% of the build cost. But as Chris learned |
| 0:36.3 | from the other builders there at Bear Jackson with the early Corvettes, |
| 0:40.2 | there are some tips, strategies, and methods to not only double your money, |
| 0:44.4 | maybe even triple it, if you're just willing to build what the market thinks it wants. |
| 0:49.0 | That car, 63 split window, brought double the money as the car that I brought. |
| 0:57.0 | And was half the cost. |
| 0:58.9 | Half the car. |
| 1:00.1 | Half the build cost. |
| 1:01.8 | Half the car. |
| 1:06.9 | This is the Muscle Car Place, weekly online podcast. |
| 1:10.8 | Brought to you by National Parks Depot. This is the Muscle Car Place, weekly online podcast. |
| 1:13.3 | Brought to you by National Parks Depot. |
| 1:19.3 | This is the weekly show dedicated to people worldwide who love American muscle cars. |
| 1:25.6 | Whether you're buying them, selling, restoring, or even racing them, this is the place for you. |
| 1:28.4 | Now, here's your host, Rob Kibby. |
| 1:36.0 | Yes, indeed, I am Rob Kibby, and welcome to the Muscle Car Place podcast. So, oh, man, I know people say, |
| 1:39.5 | I'm so excited for you to hear this interview, and most of them don't mean it, but I do. |
... |
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