TMCP #492: Peter Bergman, Bergman Autocraft – Developing, Marketing, and Selling High Quality NICHE Parts!

The MuscleCar Place

Robert Kibbe

Automotive, Leisure, Business, Careers

4.8 • 701 Ratings

🗓️ 14 January 2022

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Happy New Year! Long time listeners know that I like to start each year with a great passion to career business story. My goal for this episode was to identify a company manufacturing their own small volume "niche" parts and to discuss their process entirely, with lessons learned. This year I got to meet Peter Bergman, the owner and creator of Bergman Autocraft. Peter's company develops niche parts (I bought one) vets and resells other components, and performs restorations. He has a niche business, completely by choice. He was the perfect candidate!

The post TMCP #492: Peter Bergman, Bergman Autocraft – Developing, Marketing, and Selling High Quality NICHE Parts! first appeared on The Muscle Car Place.

Transcript

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0:00.0	The Muscle Car Place online podcast episode number 492. This week it's our second show for 2022.
0:07.8	And in the month of January, we're talking about goals, dreams, business, motivation all around your insatiable car habit.
0:14.9	I recently purchased a unique part for my 69 charger from a company called Bergman AutoCraft.
0:20.6	It's a steering coupler that I
0:21.7	wanted because it allows me to not have to cut my factory steering column to use an upgraded
0:26.7	steering box. And yeah, we'll talk about the part. But what we're really going to talk about is the
0:31.7	business, specifically Peter Bergman's business. Lessons learned in owning and operating a business that manufactures its own
0:40.1	unique parts first and foremost. Peter has a lot of advice on this subject, but the one that came
0:45.6	up time and time again is this one, in this order. Customer service is a number one. Offering a
0:53.5	fully developed product is number two.
0:58.1	Maintaining inventory is number three.
1:05.8	This is the Muscle Car Place, weekly online podcast.
1:10.2	Brought to you by National Parks Depot. This is the weekly car place weekly online podcast brought to you by national parts depot this is the
1:13.4	weekly show dedicated to people worldwide who love american muscle cars whether you're buying them
1:19.8	selling restoring or even racing them this is the place for you now here's your host rob kib Rob Kibby. Yes, indeed, I am Rob Kibby, and welcome to the Muscle Car Place podcast. So here we are. It's the second week of January 2022. Here in Iowa, we are about to get a well in Central Iowa, Ames, Iowa. Where I live is like the Mermuda Triangle of weather. You either get all of it or none of it.
1:45.3	We've had none of it. But this weekend, we're about to get a lot of it. We're about to get six to
1:50.4	eight inches of snow. I am so excited. Finally. I wish it had snowed on Thanksgiving, frankly. But
1:57.6	that's what we got going here. But it is the second week of January, wherever you
2:01.2	are. Today's show is a good one. So in the month of January, if you've listened to this for a long
2:05.5	time, you know, we got this theme. We're going to talk to Peter Bergman of Bergman AutoCraft. I
2:10.8	bought a part from his company because I just did some reading online. I had upgraded my steering
2:16.4	box. I bought a steering box
	...

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