TMBA497: Success is Solving Other People's Problems
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 13 June 2019
⏱️ 65 minutes
🧾️ Download transcript
Summary
On this week's show, Dan and Ian are talking about getting real with yourself about what you need to do to succeed.
Very few people are more qualified to talk about that than John Ainsworth.
John is the CEO and founder of Data Driven Marketing, which builds, fixes, and optimizes automated sales funnels.
Those sales funnels are the mechanisms that many online businesses use to communicate with customers and entice them to buy their products.
As such, John has seen how a lot of businesses get it wrong, in particular, when it comes to knowing what their customer's problems are and figuring out how to solve them.
On today's episode, we're talking about how to get in better touch with your customers, how to sell them what they want, and how to avoid getting distracted by shiny objects.
As a bonus, John will also be nerding out about sales funnel information after the credits, so make sure to stick around for that.
Transcript
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| 0:00.0 | A reminder, hit that pause button and head on over to tropical MBA.com slash survey. |
| 0:06.9 | That's right. |
| 0:07.6 | We want to learn more about you, the TMBA listeners, especially what you enjoy and get value from so we can do more of that and less of the other. |
| 0:18.1 | Check it out. |
| 0:18.5 | Tropicalmba.com slash survey. |
| 0:24.5 | Hey, podcast, listener. Even if you are alone in your entrepreneurial journey, know that today, |
| 0:29.4 | right now in your earbuds, you are joined by thousands of entrepreneurs from all around the |
| 0:34.0 | globe seeking to grow better, more profitable, location independent businesses. |
| 0:38.8 | If you'd like to learn more about what we do and download our entire back catalog, check out |
| 0:44.5 | tropical MBA.com. |
| 0:54.1 | Welcome back to the podcast. |
| 0:55.5 | Bossband, give me a microphone check. |
| 0:56.6 | Hey, check, check. |
| 0:57.4 | All right, we're doing this thing. |
| 0:58.9 | The theme of today's show is getting real with yourself about what you need to do to succeed. |
| 1:04.1 | Of course, this is an incredibly complex topic, but some things we're going to highlight here are listening to your customers over |
| 1:11.5 | the so-called experts who know what you're supposed to do with your customers, learning how to |
| 1:16.5 | sell is a critical thing and what that looks like, and not obsessing about shiny objects. |
| 1:22.7 | Instead, maybe taking what you've got, taking what you've learned, and tweaking a little bit. |
| 1:27.0 | Some would call it rip pivoting and jamming with what you've already got. |
| 1:32.7 | In short, this episode's about a lot of the themes we talk about on this pod all the time. |
| 1:37.5 | Getting it done for realsies. |
... |
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