We've talked philosophers and spiritualists, writers and psychiatrists, but for this last episode,

I'm going to talk about children's books.

My third child was born nearly 18 years after the first two, and I've noticed such a shift

in the topics that kids' books these days cover.

Everything from race to the environment.

They are really, truly planting the seeds of future thoughtfulness and tolerance in our kids.

But one of my favourites is Dr. Zeus's The Lorox, which tells the story of what happens to the planet.

And people, when profit at all cost, is the only motivation.

When the Onsula moves in and starts cutting down the truffler trees, the Lorax warns there's

going to be trouble. But the Onsler doesn't listen.

They invite their family to come and join them, and the truffler trees are a money-making machine.

And bit by bit, the whole ecosystem dependent on these trees is destroyed as they're cut down.

First, the barbelutes leave. then the swammy swans and the

hummingfish. All the colour and joy is destroyed until a charred lifeless landscape is left behind.

Then the onceler's family leave when the money dries up and finally so does the Lorax and so the

onceler is left alone until the day a boy comes to hear their story and at the end of it

the onceler says they finally realized what it all means and he says to the boy unless someone like you cares a whole awful lot nothing is going to get

better it's not during this series we've examined what the kindness economy is and how businesses are

bringing it to life, what impact

did they want their business to have? What values do they hold dear? And what all of them have

talked about is what matters to them, what they care about. And that is what it really comes down to

for all of us caring.

...