TKE: How sports can help save the planet, with Michael Doughty, Hylo

Beautiful Misfits

Mary Portas

Society & Culture, Business

4.5 • 834 Ratings

🗓️ 18 November 2021

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

More than three billion people watched the last World Cup final. The reach–and potential impact–of sport is almost limitless. But while social issues are increasingly creating a stir in sport, the environment isn’t yet making quite such an impact. Michael Doughty wants to change all that. A former professional footballer, he’s co-founder of Hylo athletics–renewable, carbon-negative and recyclable trainers–and is on a mission to put considerations for the planet at the heart of the conversation around sport. But does Michael think football–and the love of consumerism that still often drives it-will ever really fully embrace the environmental message? And how does a start-up put ideas and values into practice in the early days of business? To get in touch with team Portas, email us at: [email protected] Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram ** Linkedin ** Twitter

Transcript

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0:00.0	Hello, I'm Mary Portis and this is The Kindness Economy, a podcast that looks at the new values
0:05.9	driving the businesses of tomorrow. People, planet and profit in that order. It's the future.
0:12.8	Are you ready for better? At its core, sport is about the very binary concept of winning or losing. But as I watch the
0:24.1	Euros with my nine-year-old son Horatia this summer, I realised that something else was just as
0:30.5	important. Now, first, let me take you back to 2004 when my oldest son, Milo, was 10, and we also watched
0:39.9	the Euros together.
0:41.1	I think you're getting the picture of the stress levels I've had over these years,
0:44.5	with sons sitting together and England losing.
0:48.0	Nevertheless, back then, back in 2004 with Milo, it was Beckham.
0:53.4	Beckham and his crew.
0:55.2	Bling and fame.
0:57.1	What were they wearing?
0:58.2	Look at the diamond stud in his ears.
1:00.3	Then just two years later,
1:02.3	the English Wags would storm the 2006 World Cup in a riotous.
1:07.4	Display of wealth and designer labels.
1:10.5	The walking, talking, embodiment of insatiable consumerism.
1:16.6	And we all bought into it.
1:20.5	And so this year I relished the conversation around football and how it's changed as I watched the games this summer.
1:32.6	In so many ways, Gareth Southgate and his team were the antithesis of what England stood for,
1:38.4	or rather the England players in 2004.
1:42.2	Gone were those individual egos and lavish displays. And in their place was this
	...

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