TKE: Developing healthy food relationships with Mark Cuddigan, CEO of Ella's Kitchen

Beautiful Misfits

Mary Portas

Society & Culture, Business

4.5 • 834 Ratings

🗓️ 25 November 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ella’s Kitchen is a lot more than a baby and toddler food company. Its core mission is to improve children’s lives by developing healthy relationships with food. But it’s also a B Corps - which means it takes its responsibilities to people and the planet very seriously. It lobbies on company tax rules. It donated over 900,000 food pouches during the pandemic. Ella’s Kitchen faces challenges, however – not least the fact that their products are packaged in single-use plastic. There’s also, as we know, the constant debate about just how healthy food pouches are. Join Mary as she talks to CEO Mark Cuddigan about his vision for the company – and his work to ensure that all businesses put people and the planet alongside profit. To get in touch with team Portas, email us at: [email protected] Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram ** Linkedin ** Twitter

Transcript

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0:00.0	Hello, I'm Mary Portis and this is The Kindness Economy, a podcast that looks at the new values driving the businesses of tomorrow.
0:08.0	People, planet and profit in that order. It's the future. Are you ready for better?
0:15.9	It's the most wonderful time of the year tomorrow. Not. Black Friday, the apex of consumerism.
0:24.6	Quite frankly, it's one of the most depressing days of the year for me and this comes from a woman
0:29.0	who loves retail and actually enjoys great shopping. This isn't great and not least for smaller
0:36.3	retailers.
0:45.2	Because at the heart of this, this is businesses trying to sell us a lot of stuff that we don't need. Or add to our life in a real or meaningful way.
0:49.6	And because it's about shifting stuff, there's lots of sometimes nefarious ways to make you believe
0:55.3	that you're getting a deal.
0:57.1	Listen to this.
0:58.1	Last year, which investigation revealed that 98% of the discounts advertised the previous
1:04.6	year were available for the same price or cheaper in the six months after the sale. Yes, you heard that 98%. But nevertheless,
1:15.6	we just can't see him to get enough of Black Friday, which has created a sales juggernaw,
1:20.7	with many retailers feeling they have to jump on the barrel because, well, everyone else is going
1:26.4	over the cliff. And we know, and I know, having spoken to so many of them, the hardest hit are the small
1:34.3	and the medium-sized businesses. Those retailers who can least afford to cut prices, they buy in stock
1:41.3	and they put themselves under this huge financial and logistical stress
1:46.3	because they're expected to take part in this wonderful shopping holiday.
1:52.5	Oh, this imported shopping holiday.
1:55.7	Look, I've got nothing against well-thought-out promotions.
1:58.3	And I also know that sometimes money is tight and it's
2:01.5	bloody difficult to resist a promotion. But here's the problem. We are plunging ever deeper into an
	...

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